Branding For Solopreneurs - MERI PEHCHAN

Building a brand through content is complex. Several users randomly create reels and Instagram posts without understanding their relevance to their brand. Today's blog will highlight the relevance of ideal content creation practices for brand building . Our blog will help those personal brand owners, women solopreneurs and social solopreneurs who aim to build their own brands. How to Create Brand-Specific Content Coming up with brand-centred content ideas can be challenging, especially when unsure where to start. Here are some steps to guide you in building a brand through content. Define Your Brand You will be surprised that many women solopreneurs don't consider creating brand tools like a style guide. A Style guide covers things like fonts, colour palettes, brand tone and voice, and image standards - these are essential things that define the sensory identity of your brand. Such guidelines ensure that your content is consistent and relevant to your brand for easy recognitio...

Writing a business bio is tricky. There is no denying that several successful businesswomen struggle to create a magnificent company bio. Therefore, alongside launching a business bio website platform, we share several valuable tips to make the online transition of women entrepreneurs easy. Following our 'business bio writing tips,' everyone will learn to write a great business bio for themselves. However, It is essential to start with the basics. What is Business Bio? Customers like to know about the people with whom they are doing business. A business bio allows businesses to tell customers what they want to know about your business. Your company's bio, whether on the "About Us" page of your website, your corporate kit, or any other marketing collateral, provides an opportunity to bring people closure to your brand. How Long Should Your Business Bio Be? While providing a lot of useful information in summary form is significant, you won't like the reader to...

Bio Website is a platform that Solo Women Entrepreneurs can use to create their own brands and market it through social media. We are transacting through a new marketing era, where businesses are adapting omnichannel practices to increase customer engagement. You will be amazed that over 90% of retail brands are using 2 to 3 social media channels to market their business. As a result, female entrepreneurs can not remain dependent on a plain vanilla brand strategy.   Yes, you need a better brand strategy. A strategy that builds your brand and markets it well among customers. This blog will draw your attention to ways to create better social media awareness online. Tips to increase Brand awareness on Social Media with Bio-Website Give a Proper Identity to your Brand By identity, we mean to build your website bio. This will help your clients to trust your brand. Many female entrepreneurs follow a brilliant social media strategy but ignore having a proper bio-website for their produc...

  By end of this blog you will how brands help with business growth Anjali is a woman solopreneur and makes kids’ hair accessories. She has a close circle of customers and takes orders for customized hair accessories. On this Rakshabandhan, she prepared handmade rakhis and dispatched them in branded (with Logo) boxes. Although her business is small, Anjali has a strong vision. She understands that by establishing her brand, she will be able to grow her business to a higher level. You guessed it right, brands make a difference. Several reasons speak in favor of establishing a brand for a visibly better business. What Benefits a solopreneur can Avail from Branding to their Businesses ● Branding can increase Business Value Brands provide more leverage to businesses in the industry. It helps to create an appealing investment opportunity by creating a unique identity in the market. Strong brands are translated into value. This value can be anything like loyal customers, price premiums,...

 In 2021, when Nykaa IPO created hype with over subscriptions by 81 times, no one believed a women entrepreneur can make such a phenomenal share market debut. But women's participation in the Indian economy was not new. Last month I visited one coastal village in Goa. I was surprised that most of the Mapsa fish market was managed by women only. Ironically, several women have been working on various projects for ages, unaware of the fact that they own 20.37% of MSMEs in India.    Women-led Business Impact Women-owned businesses are providing direct employment to 22–27 million people. As per Boston Consulting Group, women-founded or co-founder startups generate 10% more cumulative revenue over five years. Moreover, these start-ups enjoy a more inclusive work culture and employ 3x more women than men. Not only this, McKinsey Global states that India can potentially add US$ 700 billion to global GDP by increasing women’s participation in the labor force.   Now, let’s fo...

  Are you a woman entrepreneur trying to publicise your business. ? There is no such thing as an overnight success story in the industry.   If you want to break free from the confines of your office or home   and become an entrepreneur, there is no "magic pill." It can take a long time for some people to realize their dream of becoming their own boss.   Even the most significant corporate success can be traced to a single, insignificant seed. Because of this, a fearless entrepreneur has never been seen.   When starting in business, it's normal to feel a bit daunted by the various facets of the enterprise. The reason for this is that you face several difficulties and have just a limited amount of resources at your disposal.   Strategies for Women Entrepreneurs to Try   Solo womenpreneurs are prone to anxiety. In addition, big businesses have the fame and money to outshine smaller ones. While this competition is fierc...

Indian digital revolution has achieved more than 622 million internet users in the last two decades. The success story doesn't stop here; these numbers are expected to grow by 45% by 2025. India's success in UPI, Aadhaar, and India Stack contributes to the growth of digital India. As a result, businesses are also going to digitalize. This transformation has helped India to earn a reputation as a Digital Innovator. The Effect of Digitalization on Businesses Two-thirds of Indian small businesses are on the verge of digitalization and will add up to USD 216 billion to India's GDP by 2024. But it will be wrong to assume that all business owners are keeping pace with this transition. Women entrepreneurs are one of the prominent participants who are facing hurdles in going digital.   The Hidden Potential of Women Entrepreneurs The small businesses owned and run by women entrepreneurs outperform their peers. Women-led start-ups have generated 10 per cent more revenue than their ma...

 Women's role is transforming across the country. We can see Indian women managing responsibilities beyond managing their homes. Nowadays women are excelling on multiple fronts. Be it offices, or their businesses - you can see them excelling at every front.   Women entrepreneurs drive transformational gains for individuals, the economy, and society. Thus, their participation in business holds several - direct and indirect benefits for society as a whole. But as we are witnessing a change in business ecosystems, regarding change in market dynamics and consumer buying behaviours, the online presence of women entrepreneurs becomes essential. The role of women entrepreneurs - A Reality Check There are several factors creating challenges for women entrepreneurs. Some of the critical factors were covered in Bain report extensively. But apart from that few are like this: Studies suggest Women entrepreneurs represent 22% of enterprises in India. These women-owned businesses provide di...