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Ways to Use Generative AI in Branding

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For the last few decades, the global world has witnessed the growth of the technological era. The IT industry enhanced the scope of the marketplace with globalization. However, with the availability of generative AI, the social and economic world is again taking a leap into new heights. Therefore, market research projections of generative AI are quite encouraging with the market size of generative AI touching $22.12 billion by 2025 . Although many of you agree with these prospects, a significant number of small businesses are not aware of real potential and usage of Generative AI in marketing and branding. So to make our women entrepreneurs and small businesses aware about the real power of generative AI in branding, let’s start with its meaning. What is Generative AI? Generative artificial intelligence (AI) is a form of M/L  that uses algorithms for content creation. This content can be in any form like logo, design, video, image, code , content or simulation. By using generative AI,
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Learn to use Email Marketing to Nurture Leads and Increase Sales

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 Email marketing is considered one of the most economical sales generation tool these days. Market research states that e-mail marketing generates $36 against every $1 spent. Obviously, every entrepreneur may find such ROI attractive. But, still a significant number of small businesses and mainly women solopreneurs hardly use email marketing actively for lead nurturing. In this blog, we will highlight various strategies to use email marketing effectively for lead nurturing. But before that let’s start with the basics. What is Lead Nurturing? Lead nurturing is the process of leading your potential customers through the sales funnel. Once a business generates a lead, it needs to engage customers with information, support and guide them to their final purchasing decision. This way your potential customers stick to your business, and convert in actual sales. This process is just like seeding a flower in a garden, where the gardener does not leave sprouts on its own. But nurture it with c
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How to Overcome Sales Objections and Close More Sales like a Pro

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Every salesperson faces sales objections in their sales career. Our women solopreneurs share their frustration concerning sales objections in our webinars. I will give the same answer which I give to them that sales objections are not hurdles but they are bridges. Yes, you heard it right. Customer objections create an opportunity to understand them better, align our offerings with their needs, and strengthen the relationship even more. Although this reality sounds promising, skillful understanding can make this possible. In this blog, you will find tips to overcome customer objections and convert more sales. But before that let us understand what sales objections are and why these are important to handle. What is a sales objection? A sales objection is a concern raised by a potential customer that indicates a resistance to buying a offered product or service. These objections often manifest as doubts, misconceptions, or perceived drawbacks about the offering, blocking the sales proce
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How to Create an Irresistible Offer Your Audience Can't Refuse

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There is an old joke where a salesman sell a boat, fishing equipment, trunks, and a twin-engine Chris Craft to a customer who had only come to buy tampons. Direct selling is relatively easy where marketers interact with customers face to face. However, closing a deal in a virtual marketplace is a little trickier.   So, dear solopreneurs , this blog will help you in creating irresistible offers that will lead to conversions. A Juicy Call to Action A significant fraction of customers indulge in buying due to the product's appealing offer. Marketers who experience low lead generation and conversions, despite spending a good amount on advertising, should evaluate their offer. This call to action must cover this juicy offer. Here are some tips that will help you craft result-oriented customer offerings. Sell What Your Customers Want Many vendors fail to design their offerings based on what customers actually want. As a result, they end up selling what a customer may need. Often, custom
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5 Ways to Ask for Feedback from Your Audience

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In the digital marketplace, your targeted audience are your main customers. Their opinions about your offerings can make or break your online business. While brick and mortar stores can directly receive feedback from their customers, obtaining feedback from faceless customers or audiences online is a bit more challenging.   In this blog, you'll find 5 methods that can help you solicit feedback from your audience. These opinions can help you create better offerings that attract more customers. What is Audience Feedback? Audience feedback refers to the opinions, views, experiences, or feelings that your targeted audience has when visiting or using your offerings. Key indicators like the speed of your website, navigation, UX, customer service, and product feedback can provide significant insights. Smart marketers use these insights for product development and strategy formulation. Methods to Collect Audience Feedback Online Surveys Surveys are a traditional method but remai
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How to Use Client Stories to Increase Sales

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 Leverage customer stories to foster trust, bolster customer loyalty, and enhance the sales of your products. Imagine, there's a new restaurant in your neighborhood. You find yourself browsing their social media page and discovering genuine customer testimonials, inclusive of videos, images, and personal anecdotes. These narratives emphasize the wonderful experiences customers have had at the restaurant, with special mentions of the culinary delights and the overall satisfying ambience. These firsthand accounts can substantially increase your trust in the restaurant, enticing you to plan a visit in the near future. This illustrates the power and effective utilization of client stories. While they might not contribute directly to sales, they facilitate the creation of a positive brand narrative, which, in turn, has the potential to elevate your sales figures. In this blog post, you'll acquire the knowledge to incorporate client stories into your marketing strategies skillfully.
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How To Use Social Media Algorithms To Boost Your Business

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 Social media presence is essential for businesses nowadays. When markets are going global, and margins are shrinking, engaging customers is getting more and more difficult. Therefore, most of the businesses, small or big, tries to engage customers through social media. In the digital age, social media is a powerhouse that amplifies your business, brings website traffic, and submerges you in relevant industry discussions. The question is, how can women entrepreneurs , like you, fully harness the power of social media? As you know our business bio platform , MeriPehchan helps small businesses in establishing their brand, so in this blog we will uncover the secrets of social media algorithms.  Let's discover together! Like AI or M/L, social media is also backed with algorithms. Yes, they seem complex, dynamic, but they're the lifeblood of social media. Understanding these algorithms can unlock a whole new level of marketing potential for your business. So here's the inside sc
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