Branding For Solopreneurs - MERI PEHCHAN

 Useful Information That Every Women Entrepreneur Should Know Successful women entrepreneurs know that building a brand identity is more than just a logo and a colour scheme. It's about creating a personality for your brand that resonates with your target audience. A unique brand voice is essential for differentiating your business from competitors and fostering customer loyalty. Although successful businesswomen already know this secret sauce recipe, there is still a significant number of women solopreneurs who lacks this essential information. In this blog post, we'll explore how they can develop a distinctive brand voice that captures the essence of your brand, engages their audience, and makes a lasting impression. Useful Information on Brand Identity for every business women 1. Understand Your Target Audience Your brand voice should be tailored to the preferences of your target audience. Begin by conducting thorough research to understand their demographics, interests, ...

 That Every Woman Enterprenure Must Know You have the best product in the world, which meets the problem points of your customers. But. still, it wont make any difference if no one knows about your product. For the success of any product there must be a brand connection between business and customers. This blog will elaborate how 5Cs of personal branding will help small businesses to connect with their customers. These 5 Cs are nothing other than Clarity, Consistency, Content, Connection  and Community.  Let’s understand all these factors in detail: Clarity This is the first step. Every small business need focus on their their uniqueness. They must have clear understanding of their uniqueness, who they are, what they stand for, what they want from their business - their goals, values and vision. Once you have clarity, then you will be able to articulate your strengths, uniqueness, passion to others. Consistency With consistency we mean uniformity in brand voice, brand a...

Women entrepreneurs create a business bio for several reasons. For instance, you may want to place it in your portfolio. Or, you may want to attach it to social profiles. The objective of your bio is imperative to the content you add. As stated earlier your objective can be any like you wish to represent your career or you wish to create a personal brand for yourself. While you can use a business bio platform in either ways, still, many business women struggle in writing an impressive business bio. In this post, you will find useful information about creating a professional and eye-catching bio that will help you grab the attention of your target audience : Steps to create a professional bio Follow the steps given below your bio with finesse. 1. Select a professional title and name based on your target audience You can either use your original name or set another name as your first name while creating your bio. You can do it based on your target audience and your objective of creatin...

 Branding plays a significant role in the success of a business. All sizes of businesses engage in branding activities nowadays. Numerous giant brands invest millions in the brand establishment. Whereas, many small businesses and specifically personal brands leave far behind. Lack of funds and accessibility to the right tools are a few of the many factors that obstruct the digital growth of personal branding . Thankfully, with help of business bio websites , this picture is changing now. Several small and personal brands use their resources wisely and create their brand successfully. In this blog, you will find all the significant ways that can help your business in establishing its brand through its business bio platforms. ●    Business Bio Websites create a sense of relief among customers. Customers can check the authenticity of the business before opting for it fully.. ●    Personal and small brands can use SEO advantage to market their business. ●...

Although women entrepreneurs are aware of the prevailing trends in markets. Still, a substantial share of businesses fails to modify their marketing strategies with time. One such requirement is web presence. Studies state that customers like to research online before making the final decision to purchase. Therefore, a business’s online presence matters when it comes to its growth. However, most business women understand this well, but to make the relevance clear, here is the list of reasons that bat in favour of web presence. Top Reasons that Explain the Significance of Web Presence in 2023 Here is a big list of reasons that will make the reasons clear for web presence. Web Presence Helps in Brand Awareness In today's global market, geographic boundaries put no barrier to overseas sales. Several artisans, boutique owners, and small and big businesses explore their markets beyond their demographic locations. But this is not possible till you establish your brand . No one can deny...

In today’s eCommerce world, the digital identity of your brand is your ultimate identity and power. Women entrepreneurs use websites or business bio platforms to connect with their online customers. This not only extends their customer reach but establishes the identity of their brand too. But keeping the benefits aside, did you ever think about why people visit your website? What makes users click on your web page? We are going to address these questions in this blog. 1. Users Want Information We know that whoever visits your website may not be our end client. Still, many users religiously visit your website. Why? The secret lies in value addition. Your website connects with visitors in many ways. The content we upload on your website may not be cultivating fast conversion, however many times it helps to generate a lead. There are several layers in sales funnels, the upper layer helps users to identify their needs.   2. They want to contact you Research states that prior to mak...

Selling is not easy, but still Amazon sells 1.6 million products per day. Many aspiring businesswomen get influenced by Amazon’s sales volumes, but they completely discount the level of marketing efforts Amazon put into achieving this status.   Several businesswomen think that a mere social media page will help them to build their businesses. However, social media presence will not help them to attain a brand’s status. They may not get the leverage of building a loyal customer base that Amazon or Jaypore enjoys. So where is the catch? How can small businesswomen too enjoy a loyal customer base? In a competitive market, what you can offer extra to make people buy only from you. Let us uncover this secret one by one. Invest in Pragmatic a Vision To build a steady customer base with recurrent customer orders, you need to invest in a realistic marketing strategy. Aspiring businesswomen should work on their product and their brand together. One report states that buying is linked to...

Customer choices and their experiences keep on changing with time. Similarly, the market is noticing a change from service economy to emotion economy . The recent change in social and lifestyle values forced marketers to look at the economy from a different perspective. Nowadays, marketers appeal to emotions and focus on creating valuable, satisfying, feel-good factor customer experiences.   Why are Customer Experiences Important? For small or big businesses you have, understanding your customer's expectations is important. Market leaders are focusing their efforts on improving their customer’s experiences. As a result, organizations have become agile and proactive in meeting customer expectations with their workings. Yes, customer expectations matter the most. To generate positive customer experiences your customers will likely to spend 140% more after a positive experience.   However, many of our small woman solopreneurs get confused with customer experiences and customer ...

Use these 5 proven customer engagement strategies that your customers will find difficult to ignore. Many women entrepreneurs whom I interact with during entrepreneurship webinars, have one common question to ask - How can I increase my customer base? To their surprise, I guide them to look for ways to generate higher customer engagement. As we talked in our previous blog, that customer engagement helps a business to develop customer loyalties. In today’s blog we will cover various strategies that can reward you with increased customer engagement. So without beating around the bush, let us directly jump to the strategies. Strategies to Enhance Customer Engagement Here are some proven strategies that you can easily implement in your business. 1. Create Great Customer Experiences Customer experiences create the base for customer engagement. Data suggests that brands that focus on improving their customer experiences 84% of them report increased revenue . For instance, you dispatched on...

 Making entrepreneurial dreams a reality is challenging. But for women entrepreneurs , these challenges become quite harsh. Women entrepreneurs’ hardships start with obtaining funding, building a support network and subsiding the fear of failure. Data states that 1 in 3 business entities are owned by female entrepreneurs . This number further drops down in low-income countries, where 1 in 4 businesses are owned by women. In this blog, we will try to understand all the challenges that make entrepreneurial dreams difficult for businesswomen.  Lack of Digital Awareness Several women entrepreneurs have a basic understanding of digital and eCommerce platforms. They fail to understand that a mere social media presence can not provide leverage in the digital world. Many businesswomen discount the relevance of websites. However, websites play a critical role in establishing your brand’s identity and business image. We understand that website designing needs funds, which may be a chal...

 Brands weave successful business stories. Data suggests that 46% of customers like to pay more for the brands they trust. It is the branding strategy that provide a first impression of your product that makes it stand tall in the competition. Before going into depth, here is an example that reinforces how branding provides a competitive edge to products. It was Raina’s 3rd birthday. He is very fond of cars. So, his mother decided to order one car online. Before ordering, she asked Raina about his likings. Without wasting much time, Raina said that he wanted to have a Hot Wheel Car. Many of us might have faced similar situations at home, but may have not known the power of branding before. Small children with the least clarity about products and features prefer to have a particular toy because they can easily recall their brand - And this is the real power of branding. Although this was a small example but it successfully establishes the relevance of branding on a bigger context....

Building a brand through content is complex. Several users randomly create reels and Instagram posts without understanding their relevance to their brand. Today's blog will highlight the relevance of ideal content creation practices for brand building . Our blog will help those personal brand owners, women solopreneurs and social solopreneurs who aim to build their own brands. How to Create Brand-Specific Content Coming up with brand-centred content ideas can be challenging, especially when unsure where to start. Here are some steps to guide you in building a brand through content. Define Your Brand You will be surprised that many women solopreneurs don't consider creating brand tools like a style guide. A Style guide covers things like fonts, colour palettes, brand tone and voice, and image standards - these are essential things that define the sensory identity of your brand. Such guidelines ensure that your content is consistent and relevant to your brand for easy recognitio...

Writing a business bio is tricky. There is no denying that several successful businesswomen struggle to create a magnificent company bio. Therefore, alongside launching a business bio website platform, we share several valuable tips to make the online transition of women entrepreneurs easy. Following our 'business bio writing tips,' everyone will learn to write a great business bio for themselves. However, It is essential to start with the basics. What is Business Bio? Customers like to know about the people with whom they are doing business. A business bio allows businesses to tell customers what they want to know about your business. Your company's bio, whether on the "About Us" page of your website, your corporate kit, or any other marketing collateral, provides an opportunity to bring people closure to your brand. How Long Should Your Business Bio Be? While providing a lot of useful information in summary form is significant, you won't like the reader to...

 Advice for Women Solopreneurs Are you a women solopreneur , freelancer, social entrepreneur or a homepreneur who wants to create personal brands? Well, this is a big shout-out to you all. Women-owned businesses are playing a significant role in generating revenue and creating job opportunities. These businesswomen are bridging the gaps of disparity and improving the economic status of not only the family but the country as a whole.   Online Presence Matters!! The time has come for these businesswomen to start focusing on creating their personal brands . They need a smart Business Bio Website to support their brands. Unfortunately, at current, they understand this fact but lack the expertise to market their content better. Let’s take the example of Hashtags. Most women use Instagram and Facebook. They post their stories regularly, but still fail to use appropriate traffic. The problem lies in the inappropriate usage of hashtags.     Why Hashtags are Important The fol...

Bio Website is a platform that Solo Women Entrepreneurs can use to create their own brands and market it through social media. We are transacting through a new marketing era, where businesses are adapting omnichannel practices to increase customer engagement. You will be amazed that over 90% of retail brands are using 2 to 3 social media channels to market their business. As a result, female entrepreneurs can not remain dependent on a plain vanilla brand strategy.   Yes, you need a better brand strategy. A strategy that builds your brand and markets it well among customers. This blog will draw your attention to ways to create better social media awareness online. Tips to increase Brand awareness on Social Media with Bio-Website Give a Proper Identity to your Brand By identity, we mean to build your website bio. This will help your clients to trust your brand. Many female entrepreneurs follow a brilliant social media strategy but ignore having a proper bio-website for their produc...

 Tired of trying everything to boost your business and still not being able to figure out the issue? It’s time to introspect. Today we see many women entrepreneurs , solopreneurs and freelancers. From pickle making to dress designing to the bakery to beauty: the list is endless. You name a field and women have created a niche for them in it. According to Google- Brain report women entrepreneurs constitute 20% of the total business being run. But there is one section that gets stuck up in this journey. This write-up is a big shout-out to all such women entrepreneurs. No matter how hard you try, you cannot move, resulting in movement downhill.  The sooner we get unstuck better for our business because once we start losing our customers it becomes difficult to recover. Let’s first talk about what got us to that point which made us stuck. Although, there can be multiple reasons there: ●    Poor Product ●    Lack of Branding ●    Exorbit...

  Are you a woman entrepreneur trying to publicise your business. ? There is no such thing as an overnight success story in the industry.   If you want to break free from the confines of your office or home   and become an entrepreneur, there is no "magic pill." It can take a long time for some people to realize their dream of becoming their own boss.   Even the most significant corporate success can be traced to a single, insignificant seed. Because of this, a fearless entrepreneur has never been seen.   When starting in business, it's normal to feel a bit daunted by the various facets of the enterprise. The reason for this is that you face several difficulties and have just a limited amount of resources at your disposal.   Strategies for Women Entrepreneurs to Try   Solo womenpreneurs are prone to anxiety. In addition, big businesses have the fame and money to outshine smaller ones. While this competition is fierc...