Branding For Solopreneurs - MERI PEHCHAN

Advertising, Marketing and Branding - Understand the terms well.   Last week, I got a call from one of my friends who bakes the world’s tastiest cakes. Yes, I am seriously lying!   Anyways, she wanted me to draft some catchy captions for her bakery products. As she was a dear friend, so I wanted to know more about her marketing and branding strategy .   I was completely taken aback when she told me that she is relying only on the merits of her product, which she thinks will help her to create a niche.   My dear friend has no knowledge of marketing, advertising, and branding at all. She knew only about one "P" which was obviously her product, apart from it she has no understanding of Price, Promotion and Place. Nevertheless, to say, all these were missing from her strategy.   Several women solopreneurs dream to create a niche for their products, but lack the basic understanding of Marketing, Advertising and Branding. As we always cover topics of women entreprene...

 Are you a solo woman entrepreneur desiring to expand your business? Or a successful businesswoman wishing to expand her business on digital platforms? In both the cases this blog is for you. Women who own a business should start their digital journey by having a business bio website and social media accounts. These are small steps but has robust effects. You can apply our social media tips and streamline your social media strategy. This strategy will improve your brand awareness , increase customer engagement and expand your business reach. Let's get started with Social Media Tips. 1. Start with a Plan Start with a robust plan. Fix your social media goals, conduct intense competition research and perform a social media audit of your profile. 2. Choose the Right Platforms Facebook, Instagram, Tiktok, and Twitter are different platforms with good traffic flow. So you need to select accordingly. First, identify your goal and then choose the right platform. 3. Identify and Expand you...

 Advice for Women Solopreneurs Are you a women solopreneur , freelancer, social entrepreneur or a homepreneur who wants to create personal brands? Well, this is a big shout-out to you all. Women-owned businesses are playing a significant role in generating revenue and creating job opportunities. These businesswomen are bridging the gaps of disparity and improving the economic status of not only the family but the country as a whole.   Online Presence Matters!! The time has come for these businesswomen to start focusing on creating their personal brands . They need a smart Business Bio Website to support their brands. Unfortunately, at current, they understand this fact but lack the expertise to market their content better. Let’s take the example of Hashtags. Most women use Instagram and Facebook. They post their stories regularly, but still fail to use appropriate traffic. The problem lies in the inappropriate usage of hashtags.     Why Hashtags are Important The fol...