What is Customer Engagement?
This generation of customers expects brands to anticipate their interests and preferences to suggest products to them. Women entrepreneurs can even gain marketing knowledge by observing companies in their neighborhoods. For instance, OTT platform Netflix. Netflix uses viewer behaviour and preferences to tailor content to their interests. It prepares a recommended list and confirms the preference percentage match - all to set a standard for personalized customer engagement. Now, solopreneurs would be curious to understand - the link between Netflix’s recommended list and their business. The answer lies with customer engagement . In an emotion economy, customers’ engagement is valued more than their purchases. To understand the analogies between customer engagement and the success of a business, let us first understand the concept of customer engagement. What is Customer Engagement? Customer engagement is the process in which a business develops a relationship with their cus...