Branding For Solopreneurs - MERI PEHCHAN

For the last few decades, the global world has witnessed the growth of the technological era. The IT industry enhanced the scope of the marketplace with globalization. However, with the availability of generative AI, the social and economic world is again taking a leap into new heights. Therefore, market research projections of generative AI are quite encouraging with the market size of generative AI touching $22.12 billion by 2025 . Although many of you agree with these prospects, a significant number of small businesses are not aware of real potential and usage of Generative AI in marketing and branding. So to make our women entrepreneurs and small businesses aware about the real power of generative AI in branding, let’s start with its meaning. What is Generative AI? Generative artificial intelligence (AI) is a form of M/L  that uses algorithms for content creation. This content can be in any form like logo, design, video, image, code , content or simulation. By using generative...

 Email marketing is considered one of the most economical sales generation tool these days. Market research states that e-mail marketing generates $36 against every $1 spent. Obviously, every entrepreneur may find such ROI attractive. But, still a significant number of small businesses and mainly women solopreneurs hardly use email marketing actively for lead nurturing. In this blog, we will highlight various strategies to use email marketing effectively for lead nurturing. But before that let’s start with the basics. What is Lead Nurturing? Lead nurturing is the process of leading your potential customers through the sales funnel. Once a business generates a lead, it needs to engage customers with information, support and guide them to their final purchasing decision. This way your potential customers stick to your business, and convert in actual sales. This process is just like seeding a flower in a garden, where the gardener does not leave sprouts on its own. But nurture it wi...

Every salesperson faces sales objections in their sales career. Our women solopreneurs share their frustration concerning sales objections in our webinars. I will give the same answer which I give to them that sales objections are not hurdles but they are bridges. Yes, you heard it right. Customer objections create an opportunity to understand them better, align our offerings with their needs, and strengthen the relationship even more. Although this reality sounds promising, skillful understanding can make this possible. In this blog, you will find tips to overcome customer objections and convert more sales. But before that let us understand what sales objections are and why these are important to handle. What is a sales objection? A sales objection is a concern raised by a potential customer that indicates a resistance to buying a offered product or service. These objections often manifest as doubts, misconceptions, or perceived drawbacks about the offering, blocking the sales proce...

 Social media presence is essential for businesses nowadays. When markets are going global, and margins are shrinking, engaging customers is getting more and more difficult. Therefore, most of the businesses, small or big, tries to engage customers through social media. In the digital age, social media is a powerhouse that amplifies your business, brings website traffic, and submerges you in relevant industry discussions. The question is, how can women entrepreneurs , like you, fully harness the power of social media? As you know our business bio platform , MeriPehchan helps small businesses in establishing their brand, so in this blog we will uncover the secrets of social media algorithms.  Let's discover together! Like AI or M/L, social media is also backed with algorithms. Yes, they seem complex, dynamic, but they're the lifeblood of social media. Understanding these algorithms can unlock a whole new level of marketing potential for your business. So here's the inside sc...

 In brand building, the art of storytelling can foster speed in your brand’s journey.  Let’s uncover the power of storytelling with this story. Anjali started her sustainable clothing line after a life-changing trip to a handloom weaving group located in a remote village. Fueled by her passion for empowering artisans and promoting eco-friendly fashion, she transformed her dream into a reality. As she shares her inspiring journey with her audience, they can't help but feel a deep connection with Anjali and her brand .  This connection is the outcome of the engaging storytelling technique. A lesson for small women entrepreneurs Every brand has a unique story waiting to be told, and with storytelling, brands can elevate their brand to new heights. By crafting a captivating narrative, women entrepreneurs can connect with their audience, build trust, and increase brand awareness. And  here with MeriPehchan, a dedicated business bio platform for women entrepreneurs, read...

 That Every Woman Enterprenure Must Know You have the best product in the world, which meets the problem points of your customers. But. still, it wont make any difference if no one knows about your product. For the success of any product there must be a brand connection between business and customers. This blog will elaborate how 5Cs of personal branding will help small businesses to connect with their customers. These 5 Cs are nothing other than Clarity, Consistency, Content, Connection  and Community.  Let’s understand all these factors in detail: Clarity This is the first step. Every small business need focus on their their uniqueness. They must have clear understanding of their uniqueness, who they are, what they stand for, what they want from their business - their goals, values and vision. Once you have clarity, then you will be able to articulate your strengths, uniqueness, passion to others. Consistency With consistency we mean uniformity in brand voice, brand a...

 In the innovative digital era, social media platforms have emerged as business generators. Yes, you have heard that right! Such platforms can drive business for you by allowing you to add your business website link to your bio. Small businesses regularly post product updates on their social media profiles. They add photos, reels, and use several methods to connect with their target audience. Interestingly, there is something more that social media platforms can deliver to their business success. This is brand creation. Brand Creation is another superpower that small businesses achieve out of their social media platforms. They can use social media platforms to navigate their followers to their business screens by posting their business bio website links in their info list. This simple step can create a full-screen experience that can take their followers to their business page with multiple clickable links. Want to know how you can use your bio website link to your advantage? Le...

Women entrepreneurs create a business bio for several reasons. For instance, you may want to place it in your portfolio. Or, you may want to attach it to social profiles. The objective of your bio is imperative to the content you add. As stated earlier your objective can be any like you wish to represent your career or you wish to create a personal brand for yourself. While you can use a business bio platform in either ways, still, many business women struggle in writing an impressive business bio. In this post, you will find useful information about creating a professional and eye-catching bio that will help you grab the attention of your target audience : Steps to create a professional bio Follow the steps given below your bio with finesse. 1. Select a professional title and name based on your target audience You can either use your original name or set another name as your first name while creating your bio. You can do it based on your target audience and your objective of creatin...

 Branding plays a significant role in the success of a business. All sizes of businesses engage in branding activities nowadays. Numerous giant brands invest millions in the brand establishment. Whereas, many small businesses and specifically personal brands leave far behind. Lack of funds and accessibility to the right tools are a few of the many factors that obstruct the digital growth of personal branding . Thankfully, with help of business bio websites , this picture is changing now. Several small and personal brands use their resources wisely and create their brand successfully. In this blog, you will find all the significant ways that can help your business in establishing its brand through its business bio platforms. ●    Business Bio Websites create a sense of relief among customers. Customers can check the authenticity of the business before opting for it fully.. ●    Personal and small brands can use SEO advantage to market their business. ●...

 Content is the jewel stone of any ornament that attracts the attention of prospective customers. It keeps your business ahead and helps it to establish itself as a brand. So, women entrepreneurs should know that their content strategy relies on some pillars and these pillars lays the foundation of your brand. But what are these pillars? How do these pillars generate content experience?   1st Pillar is Personalization Data states that 72% of people like to purchase from a brand that consistently delivers a personalized experience. Despite this, a few businesses focus on personalization seriously.  For instance, Shikha Sharma from My Fashion Statement shares her handloom saree range with her selective customers. She doesn't forget to add personalized messages whenever she shares these selective updates with them. 2nd Pillars is Speed and Agility Reports state that customers want real-time tracking and fast delivery. There are many business women who manage small boutiqu...

A significant piece of knowledge that each small businesswoman should know. A sales funnel is defined as the journey of prospective customers that starts with awareness of their problem points and ends with a resolution in the form of a purchase.   Most businesses have three levels in each sales funnel - top, middle and bottom. These levels can vary from industry to industry. Large businesses have separate sets of teams to target each level of the sales funnel. However, in small businesses a team has to manage more than one level of a customer's sales journey.   Stages of Sales Funnel Marketers should have a good understanding of the different stages of the sales funnel. It is helpful in planning their marketing strategies. Let’s understand these sales funnel stages in detail. Awareness This is the first stage. At this stage, customers get awareness about your products through advertising, blogs, social influencers etc. Mere awareness can not generate sales. Therefore, marke...

Customer choices and their experiences keep on changing with time. Similarly, the market is noticing a change from service economy to emotion economy . The recent change in social and lifestyle values forced marketers to look at the economy from a different perspective. Nowadays, marketers appeal to emotions and focus on creating valuable, satisfying, feel-good factor customer experiences.   Why are Customer Experiences Important? For small or big businesses you have, understanding your customer's expectations is important. Market leaders are focusing their efforts on improving their customer’s experiences. As a result, organizations have become agile and proactive in meeting customer expectations with their workings. Yes, customer expectations matter the most. To generate positive customer experiences your customers will likely to spend 140% more after a positive experience.   However, many of our small woman solopreneurs get confused with customer experiences and customer ...

Advertising, Marketing and Branding - Understand the terms well.   Last week, I got a call from one of my friends who bakes the world’s tastiest cakes. Yes, I am seriously lying!   Anyways, she wanted me to draft some catchy captions for her bakery products. As she was a dear friend, so I wanted to know more about her marketing and branding strategy .   I was completely taken aback when she told me that she is relying only on the merits of her product, which she thinks will help her to create a niche.   My dear friend has no knowledge of marketing, advertising, and branding at all. She knew only about one "P" which was obviously her product, apart from it she has no understanding of Price, Promotion and Place. Nevertheless, to say, all these were missing from her strategy.   Several women solopreneurs dream to create a niche for their products, but lack the basic understanding of Marketing, Advertising and Branding. As we always cover topics of women entreprene...

Several people love to detox their body post Diwali? But a few people know that digital detox is equally important as detoxification of the mind & body. In our digital age, it's important to take some time away from technology to recharge and refocus. A digital detox can help you to reset your relationship with technology and find a healthy balance. Several of our business women readers are trying hard to build their brand online. This blog will not only suggest ways for their digital detoxification, but preserve their creativity for more result oriented working. In the age of digitalization, creativity and out-of-box thinking is important.  Too much digital exposure takes a toll on our creativity, as a result our mind gets tired. Surprisingly, people have awareness about the effects of excess digital exposure, yet a few people are unaware of  ways to detoxify.   Why is Digital Detox important? Our lives today are entirely technology driven. Being online, connected,...

 Are you a solo woman entrepreneur desiring to expand your business? Or a successful businesswoman wishing to expand her business on digital platforms? In both the cases this blog is for you. Women who own a business should start their digital journey by having a business bio website and social media accounts. These are small steps but has robust effects. You can apply our social media tips and streamline your social media strategy. This strategy will improve your brand awareness , increase customer engagement and expand your business reach. Let's get started with Social Media Tips. 1. Start with a Plan Start with a robust plan. Fix your social media goals, conduct intense competition research and perform a social media audit of your profile. 2. Choose the Right Platforms Facebook, Instagram, Tiktok, and Twitter are different platforms with good traffic flow. So you need to select accordingly. First, identify your goal and then choose the right platform. 3. Identify and Expand you...

Bio Website is a platform that Solo Women Entrepreneurs can use to create their own brands and market it through social media. We are transacting through a new marketing era, where businesses are adapting omnichannel practices to increase customer engagement. You will be amazed that over 90% of retail brands are using 2 to 3 social media channels to market their business. As a result, female entrepreneurs can not remain dependent on a plain vanilla brand strategy.   Yes, you need a better brand strategy. A strategy that builds your brand and markets it well among customers. This blog will draw your attention to ways to create better social media awareness online. Tips to increase Brand awareness on Social Media with Bio-Website Give a Proper Identity to your Brand By identity, we mean to build your website bio. This will help your clients to trust your brand. Many female entrepreneurs follow a brilliant social media strategy but ignore having a proper bio-website for their produc...

 Tired of trying everything to boost your business and still not being able to figure out the issue? It’s time to introspect. Today we see many women entrepreneurs , solopreneurs and freelancers. From pickle making to dress designing to the bakery to beauty: the list is endless. You name a field and women have created a niche for them in it. According to Google- Brain report women entrepreneurs constitute 20% of the total business being run. But there is one section that gets stuck up in this journey. This write-up is a big shout-out to all such women entrepreneurs. No matter how hard you try, you cannot move, resulting in movement downhill.  The sooner we get unstuck better for our business because once we start losing our customers it becomes difficult to recover. Let’s first talk about what got us to that point which made us stuck. Although, there can be multiple reasons there: ●    Poor Product ●    Lack of Branding ●    Exorbit...

  Are you a woman entrepreneur trying to publicise your business. ? There is no such thing as an overnight success story in the industry.   If you want to break free from the confines of your office or home   and become an entrepreneur, there is no "magic pill." It can take a long time for some people to realize their dream of becoming their own boss.   Even the most significant corporate success can be traced to a single, insignificant seed. Because of this, a fearless entrepreneur has never been seen.   When starting in business, it's normal to feel a bit daunted by the various facets of the enterprise. The reason for this is that you face several difficulties and have just a limited amount of resources at your disposal.   Strategies for Women Entrepreneurs to Try   Solo womenpreneurs are prone to anxiety. In addition, big businesses have the fame and money to outshine smaller ones. While this competition is fierc...