Branding For Solopreneurs - MERI PEHCHAN

 Making entrepreneurial dreams a reality is challenging. But for women entrepreneurs , these challenges become quite harsh. Women entrepreneurs’ hardships start with obtaining funding, building a support network and subsiding the fear of failure. Data states that 1 in 3 business entities are owned by female entrepreneurs . This number further drops down in low-income countries, where 1 in 4 businesses are owned by women. In this blog, we will try to understand all the challenges that make entrepreneurial dreams difficult for businesswomen.  Lack of Digital Awareness Several women entrepreneurs have a basic understanding of digital and eCommerce platforms. They fail to understand that a mere social media presence can not provide leverage in the digital world. Many businesswomen discount the relevance of websites. However, websites play a critical role in establishing your brand’s identity and business image. We understand that website designing needs funds, which may be a chal...

 Are you a solo woman entrepreneur desiring to expand your business? Or a successful businesswoman wishing to expand her business on digital platforms? In both the cases this blog is for you. Women who own a business should start their digital journey by having a business bio website and social media accounts. These are small steps but has robust effects. You can apply our social media tips and streamline your social media strategy. This strategy will improve your brand awareness , increase customer engagement and expand your business reach. Let's get started with Social Media Tips. 1. Start with a Plan Start with a robust plan. Fix your social media goals, conduct intense competition research and perform a social media audit of your profile. 2. Choose the Right Platforms Facebook, Instagram, Tiktok, and Twitter are different platforms with good traffic flow. So you need to select accordingly. First, identify your goal and then choose the right platform. 3. Identify and Expand you...

 Advice for Women Solopreneurs Are you a women solopreneur , freelancer, social entrepreneur or a homepreneur who wants to create personal brands? Well, this is a big shout-out to you all. Women-owned businesses are playing a significant role in generating revenue and creating job opportunities. These businesswomen are bridging the gaps of disparity and improving the economic status of not only the family but the country as a whole.   Online Presence Matters!! The time has come for these businesswomen to start focusing on creating their personal brands . They need a smart Business Bio Website to support their brands. Unfortunately, at current, they understand this fact but lack the expertise to market their content better. Let’s take the example of Hashtags. Most women use Instagram and Facebook. They post their stories regularly, but still fail to use appropriate traffic. The problem lies in the inappropriate usage of hashtags.     Why Hashtags are Important The fol...