Branding For Solopreneurs - MERI PEHCHAN

For the last few decades, the global world has witnessed the growth of the technological era. The IT industry enhanced the scope of the marketplace with globalization. However, with the availability of generative AI, the social and economic world is again taking a leap into new heights. Therefore, market research projections of generative AI are quite encouraging with the market size of generative AI touching $22.12 billion by 2025 . Although many of you agree with these prospects, a significant number of small businesses are not aware of real potential and usage of Generative AI in marketing and branding. So to make our women entrepreneurs and small businesses aware about the real power of generative AI in branding, let’s start with its meaning. What is Generative AI? Generative artificial intelligence (AI) is a form of M/L  that uses algorithms for content creation. This content can be in any form like logo, design, video, image, code , content or simulation. By using generative...

 Email marketing is considered one of the most economical sales generation tool these days. Market research states that e-mail marketing generates $36 against every $1 spent. Obviously, every entrepreneur may find such ROI attractive. But, still a significant number of small businesses and mainly women solopreneurs hardly use email marketing actively for lead nurturing. In this blog, we will highlight various strategies to use email marketing effectively for lead nurturing. But before that let’s start with the basics. What is Lead Nurturing? Lead nurturing is the process of leading your potential customers through the sales funnel. Once a business generates a lead, it needs to engage customers with information, support and guide them to their final purchasing decision. This way your potential customers stick to your business, and convert in actual sales. This process is just like seeding a flower in a garden, where the gardener does not leave sprouts on its own. But nurture it wi...

Every salesperson faces sales objections in their sales career. Our women solopreneurs share their frustration concerning sales objections in our webinars. I will give the same answer which I give to them that sales objections are not hurdles but they are bridges. Yes, you heard it right. Customer objections create an opportunity to understand them better, align our offerings with their needs, and strengthen the relationship even more. Although this reality sounds promising, skillful understanding can make this possible. In this blog, you will find tips to overcome customer objections and convert more sales. But before that let us understand what sales objections are and why these are important to handle. What is a sales objection? A sales objection is a concern raised by a potential customer that indicates a resistance to buying a offered product or service. These objections often manifest as doubts, misconceptions, or perceived drawbacks about the offering, blocking the sales proce...

In the digital marketplace, your targeted audience are your main customers. Their opinions about your offerings can make or break your online business. While brick and mortar stores can directly receive feedback from their customers, obtaining feedback from faceless customers or audiences online is a bit more challenging.   In this blog, you'll find 5 methods that can help you solicit feedback from your audience. These opinions can help you create better offerings that attract more customers. What is Audience Feedback? Audience feedback refers to the opinions, views, experiences, or feelings that your targeted audience has when visiting or using your offerings. Key indicators like the speed of your website, navigation, UX, customer service, and product feedback can provide significant insights. Smart marketers use these insights for product development and strategy formulation. Methods to Collect Audience Feedback Online Surveys Surveys are a traditional method but remai...

 Leverage customer stories to foster trust, bolster customer loyalty, and enhance the sales of your products. Imagine, there's a new restaurant in your neighborhood. You find yourself browsing their social media page and discovering genuine customer testimonials, inclusive of videos, images, and personal anecdotes. These narratives emphasize the wonderful experiences customers have had at the restaurant, with special mentions of the culinary delights and the overall satisfying ambience. These firsthand accounts can substantially increase your trust in the restaurant, enticing you to plan a visit in the near future. This illustrates the power and effective utilization of client stories. While they might not contribute directly to sales, they facilitate the creation of a positive brand narrative, which, in turn, has the potential to elevate your sales figures. In this blog post, you'll acquire the knowledge to incorporate client stories into your marketing strategies skillfully. ...

Each women entrepreneur understands the significance of customer loyalty in ensuring their venture's growth and success. However, a few small businesses are aware of the relevance of branding and customer loyalty. In this blog, we will explore the role of branding in building customer loyalty and how our business bio platform can be your key partner in building customer loyalty with our branding solutions. Creating an Emotional Connection The foundation of a strong business brand lies in establishing an emotional connection with customers. When customers feel connected to your brand, they are more likely to become loyal and choose your products or services over competitors. By understanding your target audience and their needs, we help women entrepreneurs create brands that evoke trust, reliability, and a sense of belonging. A Consistent and Memorable Identity Consistency is crucial for brand recognition and recall. So, every business should develop a consistent brand identity a...

 Imagine a personal brand that understands the needs of modern working women, offering versatile and stylish unstitched suits that cater to their busy lifestyles. As the owner of such a brand, you'll need a social media strategy that resonates with your target audience, enabling you to create meaningful connections and drive your business forward. As readers know that our business bio platform helps women entrepreneurs in brand building. So, here we will explore how to craft a winning social media strategy that effectively engages and inspires working women looking for fashionable unstitched suits. Define your goals and objectives Start noting down your primary objectives, such as raising brand awareness, driving sales, or cultivating a loyal community of customers. These goals will guide your social media efforts and ensure your content aligns with your brand's mission. Identify your target Your target audience comprises professional women seeking stylish, versatile, and p...

 In brand building, the art of storytelling can foster speed in your brand’s journey.  Let’s uncover the power of storytelling with this story. Anjali started her sustainable clothing line after a life-changing trip to a handloom weaving group located in a remote village. Fueled by her passion for empowering artisans and promoting eco-friendly fashion, she transformed her dream into a reality. As she shares her inspiring journey with her audience, they can't help but feel a deep connection with Anjali and her brand .  This connection is the outcome of the engaging storytelling technique. A lesson for small women entrepreneurs Every brand has a unique story waiting to be told, and with storytelling, brands can elevate their brand to new heights. By crafting a captivating narrative, women entrepreneurs can connect with their audience, build trust, and increase brand awareness. And  here with MeriPehchan, a dedicated business bio platform for women entrepreneurs, read...

 That Every Woman Enterprenure Must Know You have the best product in the world, which meets the problem points of your customers. But. still, it wont make any difference if no one knows about your product. For the success of any product there must be a brand connection between business and customers. This blog will elaborate how 5Cs of personal branding will help small businesses to connect with their customers. These 5 Cs are nothing other than Clarity, Consistency, Content, Connection  and Community.  Let’s understand all these factors in detail: Clarity This is the first step. Every small business need focus on their their uniqueness. They must have clear understanding of their uniqueness, who they are, what they stand for, what they want from their business - their goals, values and vision. Once you have clarity, then you will be able to articulate your strengths, uniqueness, passion to others. Consistency With consistency we mean uniformity in brand voice, brand a...

 In the innovative digital era, social media platforms have emerged as business generators. Yes, you have heard that right! Such platforms can drive business for you by allowing you to add your business website link to your bio. Small businesses regularly post product updates on their social media profiles. They add photos, reels, and use several methods to connect with their target audience. Interestingly, there is something more that social media platforms can deliver to their business success. This is brand creation. Brand Creation is another superpower that small businesses achieve out of their social media platforms. They can use social media platforms to navigate their followers to their business screens by posting their business bio website links in their info list. This simple step can create a full-screen experience that can take their followers to their business page with multiple clickable links. Want to know how you can use your bio website link to your advantage? Le...

Women entrepreneurs create a business bio for several reasons. For instance, you may want to place it in your portfolio. Or, you may want to attach it to social profiles. The objective of your bio is imperative to the content you add. As stated earlier your objective can be any like you wish to represent your career or you wish to create a personal brand for yourself. While you can use a business bio platform in either ways, still, many business women struggle in writing an impressive business bio. In this post, you will find useful information about creating a professional and eye-catching bio that will help you grab the attention of your target audience : Steps to create a professional bio Follow the steps given below your bio with finesse. 1. Select a professional title and name based on your target audience You can either use your original name or set another name as your first name while creating your bio. You can do it based on your target audience and your objective of creatin...

 Branding plays a significant role in the success of a business. All sizes of businesses engage in branding activities nowadays. Numerous giant brands invest millions in the brand establishment. Whereas, many small businesses and specifically personal brands leave far behind. Lack of funds and accessibility to the right tools are a few of the many factors that obstruct the digital growth of personal branding . Thankfully, with help of business bio websites , this picture is changing now. Several small and personal brands use their resources wisely and create their brand successfully. In this blog, you will find all the significant ways that can help your business in establishing its brand through its business bio platforms. ●    Business Bio Websites create a sense of relief among customers. Customers can check the authenticity of the business before opting for it fully.. ●    Personal and small brands can use SEO advantage to market their business. ●...

 Content is the jewel stone of any ornament that attracts the attention of prospective customers. It keeps your business ahead and helps it to establish itself as a brand. So, women entrepreneurs should know that their content strategy relies on some pillars and these pillars lays the foundation of your brand. But what are these pillars? How do these pillars generate content experience?   1st Pillar is Personalization Data states that 72% of people like to purchase from a brand that consistently delivers a personalized experience. Despite this, a few businesses focus on personalization seriously.  For instance, Shikha Sharma from My Fashion Statement shares her handloom saree range with her selective customers. She doesn't forget to add personalized messages whenever she shares these selective updates with them. 2nd Pillars is Speed and Agility Reports state that customers want real-time tracking and fast delivery. There are many business women who manage small boutiqu...

A significant piece of knowledge that each small businesswoman should know. A sales funnel is defined as the journey of prospective customers that starts with awareness of their problem points and ends with a resolution in the form of a purchase.   Most businesses have three levels in each sales funnel - top, middle and bottom. These levels can vary from industry to industry. Large businesses have separate sets of teams to target each level of the sales funnel. However, in small businesses a team has to manage more than one level of a customer's sales journey.   Stages of Sales Funnel Marketers should have a good understanding of the different stages of the sales funnel. It is helpful in planning their marketing strategies. Let’s understand these sales funnel stages in detail. Awareness This is the first stage. At this stage, customers get awareness about your products through advertising, blogs, social influencers etc. Mere awareness can not generate sales. Therefore, marke...

 Understanding the product life cycle is necessary for big or small businesses. Managing international brands or own solopreneur created a personal brand, understanding of the relation between branding and product life cycle is significant. Several businesswomen create phenomenal products and invest in their branding. But somehow ignores the fact that each product has a specific life span.  Stages of Brand and Product Life Cycle Brands and products go through five life stages and like humans products get obsolete in the last and final stage. These stages are: >>> Introduction Stage >>> Growth Stage >>> Maturity stage >>> Decline Stage Branding and Product Life Cycle Marketers need to revise their branding strategies as per the stages of the product's life cycle. Let’s explore this in detail. Branding Strategy in Development Stage At this stage, product ideas are conceived, analyzed, nurtured, branded and even tested before market introdu...

Several people love to detox their body post Diwali? But a few people know that digital detox is equally important as detoxification of the mind & body. In our digital age, it's important to take some time away from technology to recharge and refocus. A digital detox can help you to reset your relationship with technology and find a healthy balance. Several of our business women readers are trying hard to build their brand online. This blog will not only suggest ways for their digital detoxification, but preserve their creativity for more result oriented working. In the age of digitalization, creativity and out-of-box thinking is important.  Too much digital exposure takes a toll on our creativity, as a result our mind gets tired. Surprisingly, people have awareness about the effects of excess digital exposure, yet a few people are unaware of  ways to detoxify.   Why is Digital Detox important? Our lives today are entirely technology driven. Being online, connected,...

 As a woman social entrepreneur , you must often have faced a dilemma - Social Media vs Website . We are flooded with users' queries who ask us the same question. So, we decided to cover this topic in our blogging segment today. Several businesswomen promote their businesses using social media platforms like Facebook, Instagram, Tik Tok and Youtube. They fail to understand the relevance of websites therefore they completely ignore it.  However, they need to ask particular questions to themself. ● Is Social Media a suitable medium for business? ● Can Social Media replace Websites? Without a second though, social media is a powerful marketing tool that helps you to reach out to a new audience. Although, several businesses invest heavily in social media marketing. Still, the need to prioritize the relevance of social media and websites started making rounds in marketing circuits. In this blog, we will consider several factors that contribute in deciding the supremacy of either o...