Branding For Solopreneurs - MERI PEHCHAN

 Understanding the product life cycle is necessary for big or small businesses. Managing international brands or own solopreneur created a personal brand, understanding of the relation between branding and product life cycle is significant. Several businesswomen create phenomenal products and invest in their branding. But somehow ignores the fact that each product has a specific life span.  Stages of Brand and Product Life Cycle Brands and products go through five life stages and like humans products get obsolete in the last and final stage. These stages are: >>> Introduction Stage >>> Growth Stage >>> Maturity stage >>> Decline Stage Branding and Product Life Cycle Marketers need to revise their branding strategies as per the stages of the product's life cycle. Let’s explore this in detail. Branding Strategy in Development Stage At this stage, product ideas are conceived, analyzed, nurtured, branded and even tested before market introdu...

Advertising, Marketing and Branding - Understand the terms well.   Last week, I got a call from one of my friends who bakes the world’s tastiest cakes. Yes, I am seriously lying!   Anyways, she wanted me to draft some catchy captions for her bakery products. As she was a dear friend, so I wanted to know more about her marketing and branding strategy .   I was completely taken aback when she told me that she is relying only on the merits of her product, which she thinks will help her to create a niche.   My dear friend has no knowledge of marketing, advertising, and branding at all. She knew only about one "P" which was obviously her product, apart from it she has no understanding of Price, Promotion and Place. Nevertheless, to say, all these were missing from her strategy.   Several women solopreneurs dream to create a niche for their products, but lack the basic understanding of Marketing, Advertising and Branding. As we always cover topics of women entreprene...

Several people love to detox their body post Diwali? But a few people know that digital detox is equally important as detoxification of the mind & body. In our digital age, it's important to take some time away from technology to recharge and refocus. A digital detox can help you to reset your relationship with technology and find a healthy balance. Several of our business women readers are trying hard to build their brand online. This blog will not only suggest ways for their digital detoxification, but preserve their creativity for more result oriented working. In the age of digitalization, creativity and out-of-box thinking is important.  Too much digital exposure takes a toll on our creativity, as a result our mind gets tired. Surprisingly, people have awareness about the effects of excess digital exposure, yet a few people are unaware of  ways to detoxify.   Why is Digital Detox important? Our lives today are entirely technology driven. Being online, connected,...

 As a woman social entrepreneur , you must often have faced a dilemma - Social Media vs Website . We are flooded with users' queries who ask us the same question. So, we decided to cover this topic in our blogging segment today. Several businesswomen promote their businesses using social media platforms like Facebook, Instagram, Tik Tok and Youtube. They fail to understand the relevance of websites therefore they completely ignore it.  However, they need to ask particular questions to themself. ● Is Social Media a suitable medium for business? ● Can Social Media replace Websites? Without a second though, social media is a powerful marketing tool that helps you to reach out to a new audience. Although, several businesses invest heavily in social media marketing. Still, the need to prioritize the relevance of social media and websites started making rounds in marketing circuits. In this blog, we will consider several factors that contribute in deciding the supremacy of either o...

 Are you a solo woman entrepreneur desiring to expand your business? Or a successful businesswoman wishing to expand her business on digital platforms? In both the cases this blog is for you. Women who own a business should start their digital journey by having a business bio website and social media accounts. These are small steps but has robust effects. You can apply our social media tips and streamline your social media strategy. This strategy will improve your brand awareness , increase customer engagement and expand your business reach. Let's get started with Social Media Tips. 1. Start with a Plan Start with a robust plan. Fix your social media goals, conduct intense competition research and perform a social media audit of your profile. 2. Choose the Right Platforms Facebook, Instagram, Tiktok, and Twitter are different platforms with good traffic flow. So you need to select accordingly. First, identify your goal and then choose the right platform. 3. Identify and Expand you...