Branding For Solopreneurs - MERI PEHCHAN

 Social media presence is essential for businesses nowadays. When markets are going global, and margins are shrinking, engaging customers is getting more and more difficult. Therefore, most of the businesses, small or big, tries to engage customers through social media. In the digital age, social media is a powerhouse that amplifies your business, brings website traffic, and submerges you in relevant industry discussions. The question is, how can women entrepreneurs , like you, fully harness the power of social media? As you know our business bio platform , MeriPehchan helps small businesses in establishing their brand, so in this blog we will uncover the secrets of social media algorithms.  Let's discover together! Like AI or M/L, social media is also backed with algorithms. Yes, they seem complex, dynamic, but they're the lifeblood of social media. Understanding these algorithms can unlock a whole new level of marketing potential for your business. So here's the inside sc...

 Imagine a personal brand that understands the needs of modern working women, offering versatile and stylish unstitched suits that cater to their busy lifestyles. As the owner of such a brand, you'll need a social media strategy that resonates with your target audience, enabling you to create meaningful connections and drive your business forward. As readers know that our business bio platform helps women entrepreneurs in brand building. So, here we will explore how to craft a winning social media strategy that effectively engages and inspires working women looking for fashionable unstitched suits. Define your goals and objectives Start noting down your primary objectives, such as raising brand awareness, driving sales, or cultivating a loyal community of customers. These goals will guide your social media efforts and ensure your content aligns with your brand's mission. Identify your target Your target audience comprises professional women seeking stylish, versatile, and p...

 In brand building, the art of storytelling can foster speed in your brand’s journey.  Let’s uncover the power of storytelling with this story. Anjali started her sustainable clothing line after a life-changing trip to a handloom weaving group located in a remote village. Fueled by her passion for empowering artisans and promoting eco-friendly fashion, she transformed her dream into a reality. As she shares her inspiring journey with her audience, they can't help but feel a deep connection with Anjali and her brand .  This connection is the outcome of the engaging storytelling technique. A lesson for small women entrepreneurs Every brand has a unique story waiting to be told, and with storytelling, brands can elevate their brand to new heights. By crafting a captivating narrative, women entrepreneurs can connect with their audience, build trust, and increase brand awareness. And  here with MeriPehchan, a dedicated business bio platform for women entrepreneurs, read...

 Useful Information That Every Women Entrepreneur Should Know Successful women entrepreneurs know that building a brand identity is more than just a logo and a colour scheme. It's about creating a personality for your brand that resonates with your target audience. A unique brand voice is essential for differentiating your business from competitors and fostering customer loyalty. Although successful businesswomen already know this secret sauce recipe, there is still a significant number of women solopreneurs who lacks this essential information. In this blog post, we'll explore how they can develop a distinctive brand voice that captures the essence of your brand, engages their audience, and makes a lasting impression. Useful Information on Brand Identity for every business women 1. Understand Your Target Audience Your brand voice should be tailored to the preferences of your target audience. Begin by conducting thorough research to understand their demographics, interests, ...

A significant piece of knowledge that each small businesswoman should know. A sales funnel is defined as the journey of prospective customers that starts with awareness of their problem points and ends with a resolution in the form of a purchase.   Most businesses have three levels in each sales funnel - top, middle and bottom. These levels can vary from industry to industry. Large businesses have separate sets of teams to target each level of the sales funnel. However, in small businesses a team has to manage more than one level of a customer's sales journey.   Stages of Sales Funnel Marketers should have a good understanding of the different stages of the sales funnel. It is helpful in planning their marketing strategies. Let’s understand these sales funnel stages in detail. Awareness This is the first stage. At this stage, customers get awareness about your products through advertising, blogs, social influencers etc. Mere awareness can not generate sales. Therefore, marke...

 Understanding the product life cycle is necessary for big or small businesses. Managing international brands or own solopreneur created a personal brand, understanding of the relation between branding and product life cycle is significant. Several businesswomen create phenomenal products and invest in their branding. But somehow ignores the fact that each product has a specific life span.  Stages of Brand and Product Life Cycle Brands and products go through five life stages and like humans products get obsolete in the last and final stage. These stages are: >>> Introduction Stage >>> Growth Stage >>> Maturity stage >>> Decline Stage Branding and Product Life Cycle Marketers need to revise their branding strategies as per the stages of the product's life cycle. Let’s explore this in detail. Branding Strategy in Development Stage At this stage, product ideas are conceived, analyzed, nurtured, branded and even tested before market introdu...

Customer choices and their experiences keep on changing with time. Similarly, the market is noticing a change from service economy to emotion economy . The recent change in social and lifestyle values forced marketers to look at the economy from a different perspective. Nowadays, marketers appeal to emotions and focus on creating valuable, satisfying, feel-good factor customer experiences.   Why are Customer Experiences Important? For small or big businesses you have, understanding your customer's expectations is important. Market leaders are focusing their efforts on improving their customer’s experiences. As a result, organizations have become agile and proactive in meeting customer expectations with their workings. Yes, customer expectations matter the most. To generate positive customer experiences your customers will likely to spend 140% more after a positive experience.   However, many of our small woman solopreneurs get confused with customer experiences and customer ...

Use these 5 proven customer engagement strategies that your customers will find difficult to ignore. Many women entrepreneurs whom I interact with during entrepreneurship webinars, have one common question to ask - How can I increase my customer base? To their surprise, I guide them to look for ways to generate higher customer engagement. As we talked in our previous blog, that customer engagement helps a business to develop customer loyalties. In today’s blog we will cover various strategies that can reward you with increased customer engagement. So without beating around the bush, let us directly jump to the strategies. Strategies to Enhance Customer Engagement Here are some proven strategies that you can easily implement in your business. 1. Create Great Customer Experiences Customer experiences create the base for customer engagement. Data suggests that brands that focus on improving their customer experiences 84% of them report increased revenue . For instance, you dispatched on...

This generation of customers expects brands to anticipate their interests and preferences to suggest products to them. Women entrepreneurs can even gain marketing knowledge by observing companies in their neighborhoods. For instance, OTT platform Netflix. Netflix uses viewer behaviour and preferences to tailor content to their interests. It prepares a recommended list and confirms the preference percentage match - all to set a standard for personalized customer engagement. Now, solopreneurs would be curious to understand - the link between Netflix’s recommended list and their business.   The answer lies with customer engagement . In an emotion economy, customers’ engagement is valued more than their purchases.  To understand the analogies between customer engagement and the success of a business, let us first understand the concept of customer engagement. What is Customer Engagement? Customer engagement is the process in which a business develops a relationship with their cus...

 Making entrepreneurial dreams a reality is challenging. But for women entrepreneurs , these challenges become quite harsh. Women entrepreneurs’ hardships start with obtaining funding, building a support network and subsiding the fear of failure. Data states that 1 in 3 business entities are owned by female entrepreneurs . This number further drops down in low-income countries, where 1 in 4 businesses are owned by women. In this blog, we will try to understand all the challenges that make entrepreneurial dreams difficult for businesswomen.  Lack of Digital Awareness Several women entrepreneurs have a basic understanding of digital and eCommerce platforms. They fail to understand that a mere social media presence can not provide leverage in the digital world. Many businesswomen discount the relevance of websites. However, websites play a critical role in establishing your brand’s identity and business image. We understand that website designing needs funds, which may be a chal...

 Brands weave successful business stories. Data suggests that 46% of customers like to pay more for the brands they trust. It is the branding strategy that provide a first impression of your product that makes it stand tall in the competition. Before going into depth, here is an example that reinforces how branding provides a competitive edge to products. It was Raina’s 3rd birthday. He is very fond of cars. So, his mother decided to order one car online. Before ordering, she asked Raina about his likings. Without wasting much time, Raina said that he wanted to have a Hot Wheel Car. Many of us might have faced similar situations at home, but may have not known the power of branding before. Small children with the least clarity about products and features prefer to have a particular toy because they can easily recall their brand - And this is the real power of branding. Although this was a small example but it successfully establishes the relevance of branding on a bigger context....

Building a brand through content is complex. Several users randomly create reels and Instagram posts without understanding their relevance to their brand. Today's blog will highlight the relevance of ideal content creation practices for brand building . Our blog will help those personal brand owners, women solopreneurs and social solopreneurs who aim to build their own brands. How to Create Brand-Specific Content Coming up with brand-centred content ideas can be challenging, especially when unsure where to start. Here are some steps to guide you in building a brand through content. Define Your Brand You will be surprised that many women solopreneurs don't consider creating brand tools like a style guide. A Style guide covers things like fonts, colour palettes, brand tone and voice, and image standards - these are essential things that define the sensory identity of your brand. Such guidelines ensure that your content is consistent and relevant to your brand for easy recognitio...

Writing a business bio is tricky. There is no denying that several successful businesswomen struggle to create a magnificent company bio. Therefore, alongside launching a business bio website platform, we share several valuable tips to make the online transition of women entrepreneurs easy. Following our 'business bio writing tips,' everyone will learn to write a great business bio for themselves. However, It is essential to start with the basics. What is Business Bio? Customers like to know about the people with whom they are doing business. A business bio allows businesses to tell customers what they want to know about your business. Your company's bio, whether on the "About Us" page of your website, your corporate kit, or any other marketing collateral, provides an opportunity to bring people closure to your brand. How Long Should Your Business Bio Be? While providing a lot of useful information in summary form is significant, you won't like the reader to...

 Advice for Women Solopreneurs Are you a women solopreneur , freelancer, social entrepreneur or a homepreneur who wants to create personal brands? Well, this is a big shout-out to you all. Women-owned businesses are playing a significant role in generating revenue and creating job opportunities. These businesswomen are bridging the gaps of disparity and improving the economic status of not only the family but the country as a whole.   Online Presence Matters!! The time has come for these businesswomen to start focusing on creating their personal brands . They need a smart Business Bio Website to support their brands. Unfortunately, at current, they understand this fact but lack the expertise to market their content better. Let’s take the example of Hashtags. Most women use Instagram and Facebook. They post their stories regularly, but still fail to use appropriate traffic. The problem lies in the inappropriate usage of hashtags.     Why Hashtags are Important The fol...

Bio Website is a platform that Solo Women Entrepreneurs can use to create their own brands and market it through social media. We are transacting through a new marketing era, where businesses are adapting omnichannel practices to increase customer engagement. You will be amazed that over 90% of retail brands are using 2 to 3 social media channels to market their business. As a result, female entrepreneurs can not remain dependent on a plain vanilla brand strategy.   Yes, you need a better brand strategy. A strategy that builds your brand and markets it well among customers. This blog will draw your attention to ways to create better social media awareness online. Tips to increase Brand awareness on Social Media with Bio-Website Give a Proper Identity to your Brand By identity, we mean to build your website bio. This will help your clients to trust your brand. Many female entrepreneurs follow a brilliant social media strategy but ignore having a proper bio-website for their produc...

  By end of this blog you will how brands help with business growth Anjali is a woman solopreneur and makes kids’ hair accessories. She has a close circle of customers and takes orders for customized hair accessories. On this Rakshabandhan, she prepared handmade rakhis and dispatched them in branded (with Logo) boxes. Although her business is small, Anjali has a strong vision. She understands that by establishing her brand, she will be able to grow her business to a higher level. You guessed it right, brands make a difference. Several reasons speak in favor of establishing a brand for a visibly better business. What Benefits a solopreneur can Avail from Branding to their Businesses ● Branding can increase Business Value Brands provide more leverage to businesses in the industry. It helps to create an appealing investment opportunity by creating a unique identity in the market. Strong brands are translated into value. This value can be anything like loyal customers, price premiums,...

 In 2021, when Nykaa IPO created hype with over subscriptions by 81 times, no one believed a women entrepreneur can make such a phenomenal share market debut. But women's participation in the Indian economy was not new. Last month I visited one coastal village in Goa. I was surprised that most of the Mapsa fish market was managed by women only. Ironically, several women have been working on various projects for ages, unaware of the fact that they own 20.37% of MSMEs in India.    Women-led Business Impact Women-owned businesses are providing direct employment to 22–27 million people. As per Boston Consulting Group, women-founded or co-founder startups generate 10% more cumulative revenue over five years. Moreover, these start-ups enjoy a more inclusive work culture and employ 3x more women than men. Not only this, McKinsey Global states that India can potentially add US$ 700 billion to global GDP by increasing women’s participation in the labor force.   Now, let’s fo...

 Tired of trying everything to boost your business and still not being able to figure out the issue? It’s time to introspect. Today we see many women entrepreneurs , solopreneurs and freelancers. From pickle making to dress designing to the bakery to beauty: the list is endless. You name a field and women have created a niche for them in it. According to Google- Brain report women entrepreneurs constitute 20% of the total business being run. But there is one section that gets stuck up in this journey. This write-up is a big shout-out to all such women entrepreneurs. No matter how hard you try, you cannot move, resulting in movement downhill.  The sooner we get unstuck better for our business because once we start losing our customers it becomes difficult to recover. Let’s first talk about what got us to that point which made us stuck. Although, there can be multiple reasons there: ●    Poor Product ●    Lack of Branding ●    Exorbit...

  Are you a woman entrepreneur trying to publicise your business. ? There is no such thing as an overnight success story in the industry.   If you want to break free from the confines of your office or home   and become an entrepreneur, there is no "magic pill." It can take a long time for some people to realize their dream of becoming their own boss.   Even the most significant corporate success can be traced to a single, insignificant seed. Because of this, a fearless entrepreneur has never been seen.   When starting in business, it's normal to feel a bit daunted by the various facets of the enterprise. The reason for this is that you face several difficulties and have just a limited amount of resources at your disposal.   Strategies for Women Entrepreneurs to Try   Solo womenpreneurs are prone to anxiety. In addition, big businesses have the fame and money to outshine smaller ones. While this competition is fierc...