The Role of Women Entrepreneurs in Shaping the New India

 In 2021, when Nykaa IPO created hype with over subscriptions by 81 times, no one believed a women entrepreneur can make such a phenomenal share market debut. But women's participation in the Indian economy was not new. Last month I visited one coastal village in Goa. I was surprised that most of the Mapsa fish market was managed by women only. Ironically, several women have been working on various projects for ages, unaware of the fact that they own 20.37% of MSMEs in India. 

Branding For Solopreneurs


 
Women-led Business Impact
Women-owned businesses are providing direct employment to 22–27 million people. As per Boston Consulting Group, women-founded or co-founder startups generate 10% more cumulative revenue over five years. Moreover, these start-ups enjoy a more inclusive work culture and employ 3x more women than men. Not only this, McKinsey Global states that India can potentially add US$ 700 billion to global GDP by increasing women’s participation in the labor force.
 
Now, let’s focus on those drivers that contribute Women toward Women's Entrepreneurial Roles.
 
Factors Driving More Women toward Women Entrepreneurial roles
●     Recognition: Social recognition or admiration motivates women entrepreneurs. It boosts their esteem and makes them socially secure.
●     Results: Women owned start-ups provide 35% higher ROI compared to those owned by men.
●     Better Livelihood: Women play a major role in making the family’s purchasing decisions. They like to strive for a better livelihood, therefore, the need motivates women to establish a small business for themselves.
●     Education: As per the latest stats, the female literacy rate is close to 70% in India.
 
Suggestions for Aspiring Women Entrepreneurs
 
On Funding:
There are several government-supported funding initiatives encouraging women's participation in business. Schemes like Bharatiya Mahila Bank Business Loan, Dena Shakti Scheme, and Udyogini Scheme are there to make funding possible for business women.
 
Women Entrepreneurship Platform:
Niti Aayog promoted women entrepreneurship platforms that arrange various workshop programs for women. Apart from this, CII’s IWN (Indian women network) groups are there that provide a common platform for women entrepreneurs to form close licensing groups.
 
Business Bio Websites:
Business women can not ignore digital platforms, they need to focus early to establish their digital identity. There are specialized business bio website platforms like meripehchan.me where women entrepreneurs or social-prenures can make their business bio.
 
Business Bio is an online low-cost budget bio website that helps women solopreneurs simplify their marketing message and connect with customers to grow their business by engaging in meaningful conversations. It's a website for solopreneurs who don't have time to write about themselves or their businesses. They can feature their unique products and services in a classic and elegant way.
 
Early financial Planning:
Women in business need to start focusing on financial planning early. This can help them to get a pool of capital ready for the future and at the same time help her to provide financial stability.
 
The Big Lesson We Draw at the End
Women are the backbone of the Indian economy, they have been supporting the Indian economy for many decades. They just need to plan their business in a more structured way, so that no one has to write such blogs to showcase the importance of Women Solopreneurs in the Indian economy.
 
Author

Rajni Gobhil

Founder: MeriPehchan.Me

Creating Bio Websites & Helping Women solopreneurs/ homepreneurs in SMM /Content marketing/ Branding.

Connect at: contact@meripehchan.me



Comments

Post a Comment

Popular posts from this blog

Hey Women Solopreneurs, Know The Difference Between Advertising, Marketing & Branding

Image
Advertising, Marketing and Branding - Understand the terms well.   Last week, I got a call from one of my friends who bakes the world’s tastiest cakes. Yes, I am seriously lying!   Anyways, she wanted me to draft some catchy captions for her bakery products. As she was a dear friend, so I wanted to know more about her marketing and branding strategy .   I was completely taken aback when she told me that she is relying only on the merits of her product, which she thinks will help her to create a niche.   My dear friend has no knowledge of marketing, advertising, and branding at all. She knew only about one "P" which was obviously her product, apart from it she has no understanding of Price, Promotion and Place. Nevertheless, to say, all these were missing from her strategy.   Several women solopreneurs dream to create a niche for their products, but lack the basic understanding of Marketing, Advertising and Branding. As we always cover topics of women entrepreneur’s interest,
Read more

It is not Website vs Social Media, it’s Website- Social-Media

Image
 As a woman social entrepreneur , you must often have faced a dilemma - Social Media vs Website . We are flooded with users' queries who ask us the same question. So, we decided to cover this topic in our blogging segment today. Several businesswomen promote their businesses using social media platforms like Facebook, Instagram, Tik Tok and Youtube. They fail to understand the relevance of websites therefore they completely ignore it.  However, they need to ask particular questions to themself. ● Is Social Media a suitable medium for business? ● Can Social Media replace Websites? Without a second though, social media is a powerful marketing tool that helps you to reach out to a new audience. Although, several businesses invest heavily in social media marketing. Still, the need to prioritize the relevance of social media and websites started making rounds in marketing circuits. In this blog, we will consider several factors that contribute in deciding the supremacy of either of the
Read more