Branding For Solopreneurs - MERI PEHCHAN

There is an old joke where a salesman sell a boat, fishing equipment, trunks, and a twin-engine Chris Craft to a customer who had only come to buy tampons. Direct selling is relatively easy where marketers interact with customers face to face. However, closing a deal in a virtual marketplace is a little trickier.   So, dear solopreneurs , this blog will help you in creating irresistible offers that will lead to conversions. A Juicy Call to Action A significant fraction of customers indulge in buying due to the product's appealing offer. Marketers who experience low lead generation and conversions, despite spending a good amount on advertising, should evaluate their offer. This call to action must cover this juicy offer. Here are some tips that will help you craft result-oriented customer offerings. Sell What Your Customers Want Many vendors fail to design their offerings based on what customers actually want. As a result, they end up selling what a customer may need. Often, custom...

 In brand building, the art of storytelling can foster speed in your brand’s journey.  Let’s uncover the power of storytelling with this story. Anjali started her sustainable clothing line after a life-changing trip to a handloom weaving group located in a remote village. Fueled by her passion for empowering artisans and promoting eco-friendly fashion, she transformed her dream into a reality. As she shares her inspiring journey with her audience, they can't help but feel a deep connection with Anjali and her brand .  This connection is the outcome of the engaging storytelling technique. A lesson for small women entrepreneurs Every brand has a unique story waiting to be told, and with storytelling, brands can elevate their brand to new heights. By crafting a captivating narrative, women entrepreneurs can connect with their audience, build trust, and increase brand awareness. And  here with MeriPehchan, a dedicated business bio platform for women entrepreneurs, read...

Several women solo entrepreneurs encounter this question at some stage of their Business. In this blog we will analyze both channels and help solopreneurs to reach out a constructive solution. As a businesswoman, you face more crucial questions like Which one of two can generate the most potential customers? Which channel can generate a bigger ROI? Or which platform can help businesses to establish themselves faster? You can not reach a conclusion till you understand the pros and cons of both channels. Let’s understand the website and Social media channels one by one.   How do Websites help in Business? The way shop is crucial for retail businesses, the same way a website gives you a similar upper edge over competitors. A website is a crucial extension of your Business that helps in generating sales. It creates brand awareness and generates customer loyalty. Moreover, you can showcase all your marketing campaigns on your website.   Advantages of the Website ● Your website is ...

  By end of this blog you will how brands help with business growth Anjali is a woman solopreneur and makes kids’ hair accessories. She has a close circle of customers and takes orders for customized hair accessories. On this Rakshabandhan, she prepared handmade rakhis and dispatched them in branded (with Logo) boxes. Although her business is small, Anjali has a strong vision. She understands that by establishing her brand, she will be able to grow her business to a higher level. You guessed it right, brands make a difference. Several reasons speak in favor of establishing a brand for a visibly better business. What Benefits a solopreneur can Avail from Branding to their Businesses ● Branding can increase Business Value Brands provide more leverage to businesses in the industry. It helps to create an appealing investment opportunity by creating a unique identity in the market. Strong brands are translated into value. This value can be anything like loyal customers, price premiums,...

 In 2021, when Nykaa IPO created hype with over subscriptions by 81 times, no one believed a women entrepreneur can make such a phenomenal share market debut. But women's participation in the Indian economy was not new. Last month I visited one coastal village in Goa. I was surprised that most of the Mapsa fish market was managed by women only. Ironically, several women have been working on various projects for ages, unaware of the fact that they own 20.37% of MSMEs in India.    Women-led Business Impact Women-owned businesses are providing direct employment to 22–27 million people. As per Boston Consulting Group, women-founded or co-founder startups generate 10% more cumulative revenue over five years. Moreover, these start-ups enjoy a more inclusive work culture and employ 3x more women than men. Not only this, McKinsey Global states that India can potentially add US$ 700 billion to global GDP by increasing women’s participation in the labor force.   Now, let’s fo...

  Are you a woman entrepreneur trying to publicise your business. ? There is no such thing as an overnight success story in the industry.   If you want to break free from the confines of your office or home   and become an entrepreneur, there is no "magic pill." It can take a long time for some people to realize their dream of becoming their own boss.   Even the most significant corporate success can be traced to a single, insignificant seed. Because of this, a fearless entrepreneur has never been seen.   When starting in business, it's normal to feel a bit daunted by the various facets of the enterprise. The reason for this is that you face several difficulties and have just a limited amount of resources at your disposal.   Strategies for Women Entrepreneurs to Try   Solo womenpreneurs are prone to anxiety. In addition, big businesses have the fame and money to outshine smaller ones. While this competition is fierc...

Indian digital revolution has achieved more than 622 million internet users in the last two decades. The success story doesn't stop here; these numbers are expected to grow by 45% by 2025. India's success in UPI, Aadhaar, and India Stack contributes to the growth of digital India. As a result, businesses are also going to digitalize. This transformation has helped India to earn a reputation as a Digital Innovator. The Effect of Digitalization on Businesses Two-thirds of Indian small businesses are on the verge of digitalization and will add up to USD 216 billion to India's GDP by 2024. But it will be wrong to assume that all business owners are keeping pace with this transition. Women entrepreneurs are one of the prominent participants who are facing hurdles in going digital.   The Hidden Potential of Women Entrepreneurs The small businesses owned and run by women entrepreneurs outperform their peers. Women-led start-ups have generated 10 per cent more revenue than their ma...