Branding For Solopreneurs - MERI PEHCHAN

There is an old joke where a salesman sell a boat, fishing equipment, trunks, and a twin-engine Chris Craft to a customer who had only come to buy tampons. Direct selling is relatively easy where marketers interact with customers face to face. However, closing a deal in a virtual marketplace is a little trickier.   So, dear solopreneurs , this blog will help you in creating irresistible offers that will lead to conversions. A Juicy Call to Action A significant fraction of customers indulge in buying due to the product's appealing offer. Marketers who experience low lead generation and conversions, despite spending a good amount on advertising, should evaluate their offer. This call to action must cover this juicy offer. Here are some tips that will help you craft result-oriented customer offerings. Sell What Your Customers Want Many vendors fail to design their offerings based on what customers actually want. As a result, they end up selling what a customer may need. Often, custom...

In the digital marketplace, your targeted audience are your main customers. Their opinions about your offerings can make or break your online business. While brick and mortar stores can directly receive feedback from their customers, obtaining feedback from faceless customers or audiences online is a bit more challenging.   In this blog, you'll find 5 methods that can help you solicit feedback from your audience. These opinions can help you create better offerings that attract more customers. What is Audience Feedback? Audience feedback refers to the opinions, views, experiences, or feelings that your targeted audience has when visiting or using your offerings. Key indicators like the speed of your website, navigation, UX, customer service, and product feedback can provide significant insights. Smart marketers use these insights for product development and strategy formulation. Methods to Collect Audience Feedback Online Surveys Surveys are a traditional method but remai...

 Leverage customer stories to foster trust, bolster customer loyalty, and enhance the sales of your products. Imagine, there's a new restaurant in your neighborhood. You find yourself browsing their social media page and discovering genuine customer testimonials, inclusive of videos, images, and personal anecdotes. These narratives emphasize the wonderful experiences customers have had at the restaurant, with special mentions of the culinary delights and the overall satisfying ambience. These firsthand accounts can substantially increase your trust in the restaurant, enticing you to plan a visit in the near future. This illustrates the power and effective utilization of client stories. While they might not contribute directly to sales, they facilitate the creation of a positive brand narrative, which, in turn, has the potential to elevate your sales figures. In this blog post, you'll acquire the knowledge to incorporate client stories into your marketing strategies skillfully. ...

 Do you know colors can significantly influence your branding and marketing strategies?  Yes, it is true. But unfortunately, small businesses completely ignore the role of color psychology in branding strategy formulation. Color psychology is the best to trigger emotions in a potential buyer and convert it to lead. In this blog, Meri Pehchan, our business bio platform , will uncover the hidden connection between color psychology and your brand.  What is Color Psychology? Color psychology is referred to as research on the way a human mind reacts to color. Different colors and their different hues bring up all kinds of emotions in a person. The color of your marketing collaterals and theme can influence your target audience. Therefore, the usage of the right colors with the right tones is an excellent way to tell about your business to your target audience. Relation Between Colors and Branding Color: Blue Blue is a symbol of loyalty, security, calmness, and trust. As a r...

Each women entrepreneur understands the significance of customer loyalty in ensuring their venture's growth and success. However, a few small businesses are aware of the relevance of branding and customer loyalty. In this blog, we will explore the role of branding in building customer loyalty and how our business bio platform can be your key partner in building customer loyalty with our branding solutions. Creating an Emotional Connection The foundation of a strong business brand lies in establishing an emotional connection with customers. When customers feel connected to your brand, they are more likely to become loyal and choose your products or services over competitors. By understanding your target audience and their needs, we help women entrepreneurs create brands that evoke trust, reliability, and a sense of belonging. A Consistent and Memorable Identity Consistency is crucial for brand recognition and recall. So, every business should develop a consistent brand identity a...

 Imagine a personal brand that understands the needs of modern working women, offering versatile and stylish unstitched suits that cater to their busy lifestyles. As the owner of such a brand, you'll need a social media strategy that resonates with your target audience, enabling you to create meaningful connections and drive your business forward. As readers know that our business bio platform helps women entrepreneurs in brand building. So, here we will explore how to craft a winning social media strategy that effectively engages and inspires working women looking for fashionable unstitched suits. Define your goals and objectives Start noting down your primary objectives, such as raising brand awareness, driving sales, or cultivating a loyal community of customers. These goals will guide your social media efforts and ensure your content aligns with your brand's mission. Identify your target Your target audience comprises professional women seeking stylish, versatile, and p...

 Branding Communication for Small Business Women: How to Establish Your Brand Think, you walk into a room filled with talented, driven, and successful business women . Each of these women has a unique story to tell, and they're all eager to share their experiences with you. Now imagine that your business is in the same room, surrounded by countless other businesses that are offering similar products or services. How will you make sure that your business stands out and excels in the competitive market? What is the ex factor that makes a service or product differ from its competitors? The answer lies in effective branding communication. At our business bio platform, we always guide women entrepreneurs that they don't need a big budget to make a big impact, all they need is the right strategy to make their brand memorable. In today's fast-paced business landscape, it's more important than ever for small business women to establish a strong brand identity. Having a unique...

 Women entrepreneurs, small business owners and solopreneurs - all need to learn business execution tips from experienced marketers. And what can be a better way other than a case study!!! Several times you face business challenges - A bad customer review, a need for innovation, financing problems or a lack of inner motivation. All these issues create mental blocks, and these blocks can cost heavily during the initial business phase. And this is the ideal time when you need inspiration. You can drive that inner zeal from case studies Numerous businesses use case studies as a marketing tactic to increase their sales. Quite possibly you have zero interest in their product, still, a good read on their case studies can help you in many ways. In today’s blog, our business bio platform will educate our socialpreneur on the secret to adopting insights from various famous case studies. How Case Studies’ Insights Help Women Entrepreneurs   All the below-mentioned reasons will highli...

 Understanding the product life cycle is necessary for big or small businesses. Managing international brands or own solopreneur created a personal brand, understanding of the relation between branding and product life cycle is significant. Several businesswomen create phenomenal products and invest in their branding. But somehow ignores the fact that each product has a specific life span.  Stages of Brand and Product Life Cycle Brands and products go through five life stages and like humans products get obsolete in the last and final stage. These stages are: >>> Introduction Stage >>> Growth Stage >>> Maturity stage >>> Decline Stage Branding and Product Life Cycle Marketers need to revise their branding strategies as per the stages of the product's life cycle. Let’s explore this in detail. Branding Strategy in Development Stage At this stage, product ideas are conceived, analyzed, nurtured, branded and even tested before market introdu...

The marketing landscape keeps changing. New terminology and practices replace orthodox methods of business and marketing. One similar concept is Omnichannel Marketing . Our business bio platform always mentors women entrepreneurs and helps them in establishing their brands. So in this blog, we will brief our readers on the meaning and benefits of omnichannel marketing.   What is Omnichannel Marketing? Omnichannel marketing refers to a business’s online and offline presence which includes a website, social media platform, apps, brick-and-mortar store etc. With the easy availability of the internet and mobile networks, customers’ buying behaviour has changed. Customers want to browse products at their convenience. Therefore, organizations bridge this expectation through omnichannel marketing. In omnichannel marketing, all the marketing channels share the same information. Product availability status, deals, prices - all famous P’s of marketing remain the same across channels. Many...

In today’s eCommerce world, the digital identity of your brand is your ultimate identity and power. Women entrepreneurs use websites or business bio platforms to connect with their online customers. This not only extends their customer reach but establishes the identity of their brand too. But keeping the benefits aside, did you ever think about why people visit your website? What makes users click on your web page? We are going to address these questions in this blog. 1. Users Want Information We know that whoever visits your website may not be our end client. Still, many users religiously visit your website. Why? The secret lies in value addition. Your website connects with visitors in many ways. The content we upload on your website may not be cultivating fast conversion, however many times it helps to generate a lead. There are several layers in sales funnels, the upper layer helps users to identify their needs.   2. They want to contact you Research states that prior to mak...

Selling is not easy, but still Amazon sells 1.6 million products per day. Many aspiring businesswomen get influenced by Amazon’s sales volumes, but they completely discount the level of marketing efforts Amazon put into achieving this status.   Several businesswomen think that a mere social media page will help them to build their businesses. However, social media presence will not help them to attain a brand’s status. They may not get the leverage of building a loyal customer base that Amazon or Jaypore enjoys. So where is the catch? How can small businesswomen too enjoy a loyal customer base? In a competitive market, what you can offer extra to make people buy only from you. Let us uncover this secret one by one. Invest in Pragmatic a Vision To build a steady customer base with recurrent customer orders, you need to invest in a realistic marketing strategy. Aspiring businesswomen should work on their product and their brand together. One report states that buying is linked to...

You know the relevance of customer engagement to our business. We also covered various strategies to increase customer engagement in our previous blog. However, many times several readers post a common query on how they can track customer engagement of their posts. Although, it is quite tricky to find out the success rate of each strategy. As not all strategies yield results immediately. Still, here are some easy ways that you can try to reach at significant conclusion. Ways to Track Customer Engagement Our all women entrepreneur readers can use below methods to understand the impact of their strategies on customer engagement. ●Hike in social interactions On social media, you draw customer engagement through your postings. Customers reflect their engagement through likes, comments, tagging, sharing etc. Fortunately, facebook and other social media platforms provide analytical data. You can track down the impression, engagement rate of your postings. ●Increased positive reviews Fast r...

Each businesswoman constantly looks for ways to establish her business differently from others.  For this, you follow several strategies. What if we tell you a mantra to stand tall with a trusted tag in your industry? It is Business Credibility. No one can ignore the relevance of robust credibility . As it builds a customer base and fuels its existence also. However, Building business credibility is difficult, more than earning customers’ trust, maintaining it over a period of time is more complex.  In this blog, we will explore all those ways that help a business establish credibility in the market.   Ways to Establish Credibility of Your Business Our women entrepreneurs know how difficult it was for them to start their businesses. With their sheer dedication, they took a step ahead and started their business. However, to take it to new horizons with robust business credibility, they need to follow the below steps. Work on Consistency You need to add consistency in all...

Advertising, Marketing and Branding - Understand the terms well.   Last week, I got a call from one of my friends who bakes the world’s tastiest cakes. Yes, I am seriously lying!   Anyways, she wanted me to draft some catchy captions for her bakery products. As she was a dear friend, so I wanted to know more about her marketing and branding strategy .   I was completely taken aback when she told me that she is relying only on the merits of her product, which she thinks will help her to create a niche.   My dear friend has no knowledge of marketing, advertising, and branding at all. She knew only about one "P" which was obviously her product, apart from it she has no understanding of Price, Promotion and Place. Nevertheless, to say, all these were missing from her strategy.   Several women solopreneurs dream to create a niche for their products, but lack the basic understanding of Marketing, Advertising and Branding. As we always cover topics of women entreprene...

 Making entrepreneurial dreams a reality is challenging. But for women entrepreneurs , these challenges become quite harsh. Women entrepreneurs’ hardships start with obtaining funding, building a support network and subsiding the fear of failure. Data states that 1 in 3 business entities are owned by female entrepreneurs . This number further drops down in low-income countries, where 1 in 4 businesses are owned by women. In this blog, we will try to understand all the challenges that make entrepreneurial dreams difficult for businesswomen.  Lack of Digital Awareness Several women entrepreneurs have a basic understanding of digital and eCommerce platforms. They fail to understand that a mere social media presence can not provide leverage in the digital world. Many businesswomen discount the relevance of websites. However, websites play a critical role in establishing your brand’s identity and business image. We understand that website designing needs funds, which may be a chal...

 Brands weave successful business stories. Data suggests that 46% of customers like to pay more for the brands they trust. It is the branding strategy that provide a first impression of your product that makes it stand tall in the competition. Before going into depth, here is an example that reinforces how branding provides a competitive edge to products. It was Raina’s 3rd birthday. He is very fond of cars. So, his mother decided to order one car online. Before ordering, she asked Raina about his likings. Without wasting much time, Raina said that he wanted to have a Hot Wheel Car. Many of us might have faced similar situations at home, but may have not known the power of branding before. Small children with the least clarity about products and features prefer to have a particular toy because they can easily recall their brand - And this is the real power of branding. Although this was a small example but it successfully establishes the relevance of branding on a bigger context....

Several people love to detox their body post Diwali? But a few people know that digital detox is equally important as detoxification of the mind & body. In our digital age, it's important to take some time away from technology to recharge and refocus. A digital detox can help you to reset your relationship with technology and find a healthy balance. Several of our business women readers are trying hard to build their brand online. This blog will not only suggest ways for their digital detoxification, but preserve their creativity for more result oriented working. In the age of digitalization, creativity and out-of-box thinking is important.  Too much digital exposure takes a toll on our creativity, as a result our mind gets tired. Surprisingly, people have awareness about the effects of excess digital exposure, yet a few people are unaware of  ways to detoxify.   Why is Digital Detox important? Our lives today are entirely technology driven. Being online, connected,...

 As a woman social entrepreneur , you must often have faced a dilemma - Social Media vs Website . We are flooded with users' queries who ask us the same question. So, we decided to cover this topic in our blogging segment today. Several businesswomen promote their businesses using social media platforms like Facebook, Instagram, Tik Tok and Youtube. They fail to understand the relevance of websites therefore they completely ignore it.  However, they need to ask particular questions to themself. ● Is Social Media a suitable medium for business? ● Can Social Media replace Websites? Without a second though, social media is a powerful marketing tool that helps you to reach out to a new audience. Although, several businesses invest heavily in social media marketing. Still, the need to prioritize the relevance of social media and websites started making rounds in marketing circuits. In this blog, we will consider several factors that contribute in deciding the supremacy of either o...