Branding For Solopreneurs - MERI PEHCHAN

For the last few decades, the global world has witnessed the growth of the technological era. The IT industry enhanced the scope of the marketplace with globalization. However, with the availability of generative AI, the social and economic world is again taking a leap into new heights. Therefore, market research projections of generative AI are quite encouraging with the market size of generative AI touching $22.12 billion by 2025 . Although many of you agree with these prospects, a significant number of small businesses are not aware of real potential and usage of Generative AI in marketing and branding. So to make our women entrepreneurs and small businesses aware about the real power of generative AI in branding, let’s start with its meaning. What is Generative AI? Generative artificial intelligence (AI) is a form of M/L  that uses algorithms for content creation. This content can be in any form like logo, design, video, image, code , content or simulation. By using generative AI,

 Email marketing is considered one of the most economical sales generation tool these days. Market research states that e-mail marketing generates $36 against every $1 spent. Obviously, every entrepreneur may find such ROI attractive. But, still a significant number of small businesses and mainly women solopreneurs hardly use email marketing actively for lead nurturing. In this blog, we will highlight various strategies to use email marketing effectively for lead nurturing. But before that let’s start with the basics. What is Lead Nurturing? Lead nurturing is the process of leading your potential customers through the sales funnel. Once a business generates a lead, it needs to engage customers with information, support and guide them to their final purchasing decision. This way your potential customers stick to your business, and convert in actual sales. This process is just like seeding a flower in a garden, where the gardener does not leave sprouts on its own. But nurture it with c