Branding For Solopreneurs - MERI PEHCHAN

 Do you know colors can significantly influence your branding and marketing strategies?  Yes, it is true. But unfortunately, small businesses completely ignore the role of color psychology in branding strategy formulation. Color psychology is the best to trigger emotions in a potential buyer and convert it to lead. In this blog, Meri Pehchan, our business bio platform , will uncover the hidden connection between color psychology and your brand.  What is Color Psychology? Color psychology is referred to as research on the way a human mind reacts to color. Different colors and their different hues bring up all kinds of emotions in a person. The color of your marketing collaterals and theme can influence your target audience. Therefore, the usage of the right colors with the right tones is an excellent way to tell about your business to your target audience. Relation Between Colors and Branding Color: Blue Blue is a symbol of loyalty, security, calmness, and trust. As a r...

 Useful Information That Every Women Entrepreneur Should Know Successful women entrepreneurs know that building a brand identity is more than just a logo and a colour scheme. It's about creating a personality for your brand that resonates with your target audience. A unique brand voice is essential for differentiating your business from competitors and fostering customer loyalty. Although successful businesswomen already know this secret sauce recipe, there is still a significant number of women solopreneurs who lacks this essential information. In this blog post, we'll explore how they can develop a distinctive brand voice that captures the essence of your brand, engages their audience, and makes a lasting impression. Useful Information on Brand Identity for every business women 1. Understand Your Target Audience Your brand voice should be tailored to the preferences of your target audience. Begin by conducting thorough research to understand their demographics, interests, ...

 That Every Woman Enterprenure Must Know You have the best product in the world, which meets the problem points of your customers. But. still, it wont make any difference if no one knows about your product. For the success of any product there must be a brand connection between business and customers. This blog will elaborate how 5Cs of personal branding will help small businesses to connect with their customers. These 5 Cs are nothing other than Clarity, Consistency, Content, Connection  and Community.  Let’s understand all these factors in detail: Clarity This is the first step. Every small business need focus on their their uniqueness. They must have clear understanding of their uniqueness, who they are, what they stand for, what they want from their business - their goals, values and vision. Once you have clarity, then you will be able to articulate your strengths, uniqueness, passion to others. Consistency With consistency we mean uniformity in brand voice, brand a...

Women entrepreneurs create a business bio for several reasons. For instance, you may want to place it in your portfolio. Or, you may want to attach it to social profiles. The objective of your bio is imperative to the content you add. As stated earlier your objective can be any like you wish to represent your career or you wish to create a personal brand for yourself. While you can use a business bio platform in either ways, still, many business women struggle in writing an impressive business bio. In this post, you will find useful information about creating a professional and eye-catching bio that will help you grab the attention of your target audience : Steps to create a professional bio Follow the steps given below your bio with finesse. 1. Select a professional title and name based on your target audience You can either use your original name or set another name as your first name while creating your bio. You can do it based on your target audience and your objective of creatin...

 Branding plays a significant role in the success of a business. All sizes of businesses engage in branding activities nowadays. Numerous giant brands invest millions in the brand establishment. Whereas, many small businesses and specifically personal brands leave far behind. Lack of funds and accessibility to the right tools are a few of the many factors that obstruct the digital growth of personal branding . Thankfully, with help of business bio websites , this picture is changing now. Several small and personal brands use their resources wisely and create their brand successfully. In this blog, you will find all the significant ways that can help your business in establishing its brand through its business bio platforms. ●    Business Bio Websites create a sense of relief among customers. Customers can check the authenticity of the business before opting for it fully.. ●    Personal and small brands can use SEO advantage to market their business. ●...

 Women entrepreneurs, small business owners and solopreneurs - all need to learn business execution tips from experienced marketers. And what can be a better way other than a case study!!! Several times you face business challenges - A bad customer review, a need for innovation, financing problems or a lack of inner motivation. All these issues create mental blocks, and these blocks can cost heavily during the initial business phase. And this is the ideal time when you need inspiration. You can drive that inner zeal from case studies Numerous businesses use case studies as a marketing tactic to increase their sales. Quite possibly you have zero interest in their product, still, a good read on their case studies can help you in many ways. In today’s blog, our business bio platform will educate our socialpreneur on the secret to adopting insights from various famous case studies. How Case Studies’ Insights Help Women Entrepreneurs   All the below-mentioned reasons will highli...

The marketing landscape keeps changing. New terminology and practices replace orthodox methods of business and marketing. One similar concept is Omnichannel Marketing . Our business bio platform always mentors women entrepreneurs and helps them in establishing their brands. So in this blog, we will brief our readers on the meaning and benefits of omnichannel marketing.   What is Omnichannel Marketing? Omnichannel marketing refers to a business’s online and offline presence which includes a website, social media platform, apps, brick-and-mortar store etc. With the easy availability of the internet and mobile networks, customers’ buying behaviour has changed. Customers want to browse products at their convenience. Therefore, organizations bridge this expectation through omnichannel marketing. In omnichannel marketing, all the marketing channels share the same information. Product availability status, deals, prices - all famous P’s of marketing remain the same across channels. Many...

Although women entrepreneurs are aware of the prevailing trends in markets. Still, a substantial share of businesses fails to modify their marketing strategies with time. One such requirement is web presence. Studies state that customers like to research online before making the final decision to purchase. Therefore, a business’s online presence matters when it comes to its growth. However, most business women understand this well, but to make the relevance clear, here is the list of reasons that bat in favour of web presence. Top Reasons that Explain the Significance of Web Presence in 2023 Here is a big list of reasons that will make the reasons clear for web presence. Web Presence Helps in Brand Awareness In today's global market, geographic boundaries put no barrier to overseas sales. Several artisans, boutique owners, and small and big businesses explore their markets beyond their demographic locations. But this is not possible till you establish your brand . No one can deny...

In today’s eCommerce world, the digital identity of your brand is your ultimate identity and power. Women entrepreneurs use websites or business bio platforms to connect with their online customers. This not only extends their customer reach but establishes the identity of their brand too. But keeping the benefits aside, did you ever think about why people visit your website? What makes users click on your web page? We are going to address these questions in this blog. 1. Users Want Information We know that whoever visits your website may not be our end client. Still, many users religiously visit your website. Why? The secret lies in value addition. Your website connects with visitors in many ways. The content we upload on your website may not be cultivating fast conversion, however many times it helps to generate a lead. There are several layers in sales funnels, the upper layer helps users to identify their needs.   2. They want to contact you Research states that prior to mak...

Selling is not easy, but still Amazon sells 1.6 million products per day. Many aspiring businesswomen get influenced by Amazon’s sales volumes, but they completely discount the level of marketing efforts Amazon put into achieving this status.   Several businesswomen think that a mere social media page will help them to build their businesses. However, social media presence will not help them to attain a brand’s status. They may not get the leverage of building a loyal customer base that Amazon or Jaypore enjoys. So where is the catch? How can small businesswomen too enjoy a loyal customer base? In a competitive market, what you can offer extra to make people buy only from you. Let us uncover this secret one by one. Invest in Pragmatic a Vision To build a steady customer base with recurrent customer orders, you need to invest in a realistic marketing strategy. Aspiring businesswomen should work on their product and their brand together. One report states that buying is linked to...

You know the relevance of customer engagement to our business. We also covered various strategies to increase customer engagement in our previous blog. However, many times several readers post a common query on how they can track customer engagement of their posts. Although, it is quite tricky to find out the success rate of each strategy. As not all strategies yield results immediately. Still, here are some easy ways that you can try to reach at significant conclusion. Ways to Track Customer Engagement Our all women entrepreneur readers can use below methods to understand the impact of their strategies on customer engagement. ●Hike in social interactions On social media, you draw customer engagement through your postings. Customers reflect their engagement through likes, comments, tagging, sharing etc. Fortunately, facebook and other social media platforms provide analytical data. You can track down the impression, engagement rate of your postings. ●Increased positive reviews Fast r...

Each businesswoman constantly looks for ways to establish her business differently from others.  For this, you follow several strategies. What if we tell you a mantra to stand tall with a trusted tag in your industry? It is Business Credibility. No one can ignore the relevance of robust credibility . As it builds a customer base and fuels its existence also. However, Building business credibility is difficult, more than earning customers’ trust, maintaining it over a period of time is more complex.  In this blog, we will explore all those ways that help a business establish credibility in the market.   Ways to Establish Credibility of Your Business Our women entrepreneurs know how difficult it was for them to start their businesses. With their sheer dedication, they took a step ahead and started their business. However, to take it to new horizons with robust business credibility, they need to follow the below steps. Work on Consistency You need to add consistency in all...

Use these 5 proven customer engagement strategies that your customers will find difficult to ignore. Many women entrepreneurs whom I interact with during entrepreneurship webinars, have one common question to ask - How can I increase my customer base? To their surprise, I guide them to look for ways to generate higher customer engagement. As we talked in our previous blog, that customer engagement helps a business to develop customer loyalties. In today’s blog we will cover various strategies that can reward you with increased customer engagement. So without beating around the bush, let us directly jump to the strategies. Strategies to Enhance Customer Engagement Here are some proven strategies that you can easily implement in your business. 1. Create Great Customer Experiences Customer experiences create the base for customer engagement. Data suggests that brands that focus on improving their customer experiences 84% of them report increased revenue . For instance, you dispatched on...

This generation of customers expects brands to anticipate their interests and preferences to suggest products to them. Women entrepreneurs can even gain marketing knowledge by observing companies in their neighborhoods. For instance, OTT platform Netflix. Netflix uses viewer behaviour and preferences to tailor content to their interests. It prepares a recommended list and confirms the preference percentage match - all to set a standard for personalized customer engagement. Now, solopreneurs would be curious to understand - the link between Netflix’s recommended list and their business.   The answer lies with customer engagement . In an emotion economy, customers’ engagement is valued more than their purchases.  To understand the analogies between customer engagement and the success of a business, let us first understand the concept of customer engagement. What is Customer Engagement? Customer engagement is the process in which a business develops a relationship with their cus...

Advertising, Marketing and Branding - Understand the terms well.   Last week, I got a call from one of my friends who bakes the world’s tastiest cakes. Yes, I am seriously lying!   Anyways, she wanted me to draft some catchy captions for her bakery products. As she was a dear friend, so I wanted to know more about her marketing and branding strategy .   I was completely taken aback when she told me that she is relying only on the merits of her product, which she thinks will help her to create a niche.   My dear friend has no knowledge of marketing, advertising, and branding at all. She knew only about one "P" which was obviously her product, apart from it she has no understanding of Price, Promotion and Place. Nevertheless, to say, all these were missing from her strategy.   Several women solopreneurs dream to create a niche for their products, but lack the basic understanding of Marketing, Advertising and Branding. As we always cover topics of women entreprene...

 Making entrepreneurial dreams a reality is challenging. But for women entrepreneurs , these challenges become quite harsh. Women entrepreneurs’ hardships start with obtaining funding, building a support network and subsiding the fear of failure. Data states that 1 in 3 business entities are owned by female entrepreneurs . This number further drops down in low-income countries, where 1 in 4 businesses are owned by women. In this blog, we will try to understand all the challenges that make entrepreneurial dreams difficult for businesswomen.  Lack of Digital Awareness Several women entrepreneurs have a basic understanding of digital and eCommerce platforms. They fail to understand that a mere social media presence can not provide leverage in the digital world. Many businesswomen discount the relevance of websites. However, websites play a critical role in establishing your brand’s identity and business image. We understand that website designing needs funds, which may be a chal...

 Brands weave successful business stories. Data suggests that 46% of customers like to pay more for the brands they trust. It is the branding strategy that provide a first impression of your product that makes it stand tall in the competition. Before going into depth, here is an example that reinforces how branding provides a competitive edge to products. It was Raina’s 3rd birthday. He is very fond of cars. So, his mother decided to order one car online. Before ordering, she asked Raina about his likings. Without wasting much time, Raina said that he wanted to have a Hot Wheel Car. Many of us might have faced similar situations at home, but may have not known the power of branding before. Small children with the least clarity about products and features prefer to have a particular toy because they can easily recall their brand - And this is the real power of branding. Although this was a small example but it successfully establishes the relevance of branding on a bigger context....