Branding For Solopreneurs - MERI PEHCHAN

There is an old joke where a salesman sell a boat, fishing equipment, trunks, and a twin-engine Chris Craft to a customer who had only come to buy tampons. Direct selling is relatively easy where marketers interact with customers face to face. However, closing a deal in a virtual marketplace is a little trickier.   So, dear solopreneurs , this blog will help you in creating irresistible offers that will lead to conversions. A Juicy Call to Action A significant fraction of customers indulge in buying due to the product's appealing offer. Marketers who experience low lead generation and conversions, despite spending a good amount on advertising, should evaluate their offer. This call to action must cover this juicy offer. Here are some tips that will help you craft result-oriented customer offerings. Sell What Your Customers Want Many vendors fail to design their offerings based on what customers actually want. As a result, they end up selling what a customer may need. Often, custom...

Several women solo entrepreneurs encounter this question at some stage of their Business. In this blog we will analyze both channels and help solopreneurs to reach out a constructive solution. As a businesswoman, you face more crucial questions like Which one of two can generate the most potential customers? Which channel can generate a bigger ROI? Or which platform can help businesses to establish themselves faster? You can not reach a conclusion till you understand the pros and cons of both channels. Let’s understand the website and Social media channels one by one.   How do Websites help in Business? The way shop is crucial for retail businesses, the same way a website gives you a similar upper edge over competitors. A website is a crucial extension of your Business that helps in generating sales. It creates brand awareness and generates customer loyalty. Moreover, you can showcase all your marketing campaigns on your website.   Advantages of the Website ● Your website is ...