Branding For Solopreneurs - MERI PEHCHAN

 Social media presence is essential for businesses nowadays. When markets are going global, and margins are shrinking, engaging customers is getting more and more difficult. Therefore, most of the businesses, small or big, tries to engage customers through social media. In the digital age, social media is a powerhouse that amplifies your business, brings website traffic, and submerges you in relevant industry discussions. The question is, how can women entrepreneurs , like you, fully harness the power of social media? As you know our business bio platform , MeriPehchan helps small businesses in establishing their brand, so in this blog we will uncover the secrets of social media algorithms.  Let's discover together! Like AI or M/L, social media is also backed with algorithms. Yes, they seem complex, dynamic, but they're the lifeblood of social media. Understanding these algorithms can unlock a whole new level of marketing potential for your business. So here's the inside sc...

Customer choices and their experiences keep on changing with time. Similarly, the market is noticing a change from service economy to emotion economy . The recent change in social and lifestyle values forced marketers to look at the economy from a different perspective. Nowadays, marketers appeal to emotions and focus on creating valuable, satisfying, feel-good factor customer experiences.   Why are Customer Experiences Important? For small or big businesses you have, understanding your customer's expectations is important. Market leaders are focusing their efforts on improving their customer’s experiences. As a result, organizations have become agile and proactive in meeting customer expectations with their workings. Yes, customer expectations matter the most. To generate positive customer experiences your customers will likely to spend 140% more after a positive experience.   However, many of our small woman solopreneurs get confused with customer experiences and customer ...

Bio Website is a platform that Solo Women Entrepreneurs can use to create their own brands and market it through social media. We are transacting through a new marketing era, where businesses are adapting omnichannel practices to increase customer engagement. You will be amazed that over 90% of retail brands are using 2 to 3 social media channels to market their business. As a result, female entrepreneurs can not remain dependent on a plain vanilla brand strategy.   Yes, you need a better brand strategy. A strategy that builds your brand and markets it well among customers. This blog will draw your attention to ways to create better social media awareness online. Tips to increase Brand awareness on Social Media with Bio-Website Give a Proper Identity to your Brand By identity, we mean to build your website bio. This will help your clients to trust your brand. Many female entrepreneurs follow a brilliant social media strategy but ignore having a proper bio-website for their produc...

 Tired of trying everything to boost your business and still not being able to figure out the issue? It’s time to introspect. Today we see many women entrepreneurs , solopreneurs and freelancers. From pickle making to dress designing to the bakery to beauty: the list is endless. You name a field and women have created a niche for them in it. According to Google- Brain report women entrepreneurs constitute 20% of the total business being run. But there is one section that gets stuck up in this journey. This write-up is a big shout-out to all such women entrepreneurs. No matter how hard you try, you cannot move, resulting in movement downhill.  The sooner we get unstuck better for our business because once we start losing our customers it becomes difficult to recover. Let’s first talk about what got us to that point which made us stuck. Although, there can be multiple reasons there: ●    Poor Product ●    Lack of Branding ●    Exorbit...

  Are you a woman entrepreneur trying to publicise your business. ? There is no such thing as an overnight success story in the industry.   If you want to break free from the confines of your office or home   and become an entrepreneur, there is no "magic pill." It can take a long time for some people to realize their dream of becoming their own boss.   Even the most significant corporate success can be traced to a single, insignificant seed. Because of this, a fearless entrepreneur has never been seen.   When starting in business, it's normal to feel a bit daunted by the various facets of the enterprise. The reason for this is that you face several difficulties and have just a limited amount of resources at your disposal.   Strategies for Women Entrepreneurs to Try   Solo womenpreneurs are prone to anxiety. In addition, big businesses have the fame and money to outshine smaller ones. While this competition is fierc...

  Meripehchan.me is a business bio website that gives a platform for women solopreneurs to shine like never before.   Most women entrepreneurs are unaware of the need for stellar Business BIO websites. There is a dire need for a digital presence that these solopreneurs should utilize apart from Facebook and Instagram profiles. The website presence helps them to nurture their businesses ahead.   One of the generally overlooked and neglected powerful digital presence is Business BIO. A carefully crafted business bio website is a versatile and dynamic tool that solopreneurs should not discard from their marketing collaterals.     Here are a few reasons that vote in favor of Business Bio websites:   1. Your social media presence is not enough   These days anyone can have a social media profile. Every year Facebook and Instagram discard millions of fake profiles. In such a scenario, people do not take your profile seri...

 Women's role is transforming across the country. We can see Indian women managing responsibilities beyond managing their homes. Nowadays women are excelling on multiple fronts. Be it offices, or their businesses - you can see them excelling at every front.   Women entrepreneurs drive transformational gains for individuals, the economy, and society. Thus, their participation in business holds several - direct and indirect benefits for society as a whole. But as we are witnessing a change in business ecosystems, regarding change in market dynamics and consumer buying behaviours, the online presence of women entrepreneurs becomes essential. The role of women entrepreneurs - A Reality Check There are several factors creating challenges for women entrepreneurs. Some of the critical factors were covered in Bain report extensively. But apart from that few are like this: Studies suggest Women entrepreneurs represent 22% of enterprises in India. These women-owned businesses provide di...