Business Bio Portals Holding The Key To The Success Of Solopreneurs

 Women's role is transforming across the country. We can see Indian women managing responsibilities beyond managing their homes. Nowadays women are excelling on multiple fronts. Be it offices, or their businesses - you can see them excelling at every front.
 
Women entrepreneurs drive transformational gains for individuals, the economy, and society. Thus, their participation in business holds several - direct and indirect benefits for society as a whole.

But as we are witnessing a change in business ecosystems, regarding change in market dynamics and consumer buying behaviours, the online presence of women entrepreneurs becomes essential.

Women Solopreneurs



The role of women entrepreneurs - A Reality Check

There are several factors creating challenges for women entrepreneurs. Some of the critical factors were covered in Bain report extensively. But apart from that few are like this:

Studies suggest Women entrepreneurs represent 22% of enterprises in India. These women-owned businesses provide direct employment to around 27 million people across India. This number can go up provided women entrepreneurs start handling their businesses in an organized and structured manner.
 
As per studies, women entrepreneurs are equally skilled and talented as their male counterparts are. But most women opt for their homemaker role completely. The reasons can be numerous - kids' responsibility, lack of resources, restrictions from family etc.

Another reason is most women entrepreneurs are solopreneurs. This solo status puts a bar on funding opportunities.

One more factor that constitutes a huddle for women entrepreneurs is their role in the family. Most of the women play subordinate roles in their families where their husbands are the main driving force. It creates a barrier to their growth.
 
But online presence can address above mentioned challenges to a greater extent.
 
How does Online presence hold the key?
 
Having an online presence with a bio portal for women entrepreneurs can help them take local brands to new horizons. This way women entrepreneurs can manage their businesses from their own homes. They can work on their brands without denting in their other roles.
 
Having a profile web page will help them to establish clients’ trust in their business. It confirms that the product they are keen to buy holds a strong ground. It helps to boost customer engagement as nowadays customers google their desired product on google before making the real purchase. Thus, your website presence will help them to find you.

Every Cloud has a silver lining

The internet growth opened many doors for small businesses. This change is boosting the demand for ‘Shop Local’ and supporting local small businesses. Thus, local businesses and mainly women-owned enterprises are the key beneficiaries. Women take the help of various business bio portals and bridge the gap between consumers and marketers.
 
Several successful businesswomen are shifting to digital markets now. This way they are able to connect with buyers beyond their geographical boundaries.

Here, many businesswomen get confused with the term ‘web presence’. You may have your page on Facebook or Instagram. But that will not establish the trust that websites enjoy. As consumers consider website presence one of the basic phenomena of being a brand.

The solution is hidden around the corner

There are few bio websites for women entrepreneurs that can successfully launch women entrepreneurs in the digital marketplace. These bio portals are economical in comparison to starting a complete eCommerce portal. These bio portals or websites become interfaces between women entrepreneurs and their customers. Our businesswomen need to spend big chunks of their money on website hosting, and website building services. An easy-to-register membership can manage all these back-end activities for them.


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