It is not Website vs Social Media, it’s Website- Social-Media

 As a woman social entrepreneur, you must often have faced a dilemma - Social Media vs Website. We are flooded with users' queries who ask us the same question. So, we decided to cover this topic in our blogging segment today.

Several businesswomen promote their businesses using social media platforms like Facebook, Instagram, Tik Tok and Youtube. They fail to understand the relevance of websites therefore they completely ignore it.  However, they need to ask particular questions to themself.

● Is Social Media a suitable medium for business?
● Can Social Media replace Websites?

Without a second though, social media is a powerful marketing tool that helps you to reach out to a new audience. Although, several businesses invest heavily in social media marketing. Still, the need to prioritize the relevance of social media and websites started making rounds in marketing circuits. In this blog, we will consider several factors that contribute in deciding the supremacy of either of them.

Ownership

With the change in govt regulations and policies of social media platforms, your whole marketing efforts can wash out in vain. Remember the TIKTOK ban in India? So many social influencers and TikTok stars were affected and lost their whole following due to the ban!!!!

In straightforward terms, a website provides ownership rights, whereas social media lacks ownership features completely. Social media can fuel your branding and marketing efforts but websites offer an extra edge with ownership.

SEO Functionality

We know that websites and social media are both effective marketing tools. Still, the website enjoys an additional functionality which is search engine optimization or SEO.

When we perform search engine optimization on your website content, we increase the possibility of attracting organic traffic. However, search engine optimization is not possible in social media cases. As a result, it fails to attract organic traffic.

Instagram and Facebook are great platforms  for sharing marketing content. However, it covers only a fraction of the customers. Still, a considerable number of online users do not use social media at all. Moreover, social media policies and algorithms are dynamic in nature which keep on changing frequently.

For Instance, Facebook recently amended their policies and barred property and auto business postings on their facebook marketplace.  

Sales Funnels

Social media posts can create user engagement.  Once users start taking interest in your posts, they want to strengthen their trust in you. Therefore, they search for website links on your social media pages.

Remember, online users still prefer to visit the company's website. As it builds their trust in your brands.
 
Moreover, DM management fails to convert potential leads. A website provides all relevant information to engage customers in your sales funnel. These sales funnels strategically navigate potential customers through the valuable pages of your website that are helpful for lead conversion. Moreover, sales funnels leverage the efficacy of a call to action with better redressals.

Still need guidance?

In nutshell, social media and websites, both are quite effective tools with lots of potential. Both of these platforms have unique significance. In the era of Omnichannel environments, it is better you avail dual advantage by adding social media and website content to your marketing strategy. In case you are still unsure, we recommend you to try our website business bio pages. It will unlock the marketing potential of your brand and at the same time, will help you to make better choices as well.


Author

Rajni Gobhil

Founder: MeriPehchan.Me

Creating Bio Websites & Helping Women solopreneurs/ homepreneurs in SMM /Content marketing/ Branding.

Connect at: contact@meripehchan.me