Branding For Solopreneurs - MERI PEHCHAN

You know the relevance of customer engagement to our business. We also covered various strategies to increase customer engagement in our previous blog. However, many times several readers post a common query on how they can track customer engagement of their posts. Although, it is quite tricky to find out the success rate of each strategy. As not all strategies yield results immediately. Still, here are some easy ways that you can try to reach at significant conclusion. Ways to Track Customer Engagement Our all women entrepreneur readers can use below methods to understand the impact of their strategies on customer engagement. ●Hike in social interactions On social media, you draw customer engagement through your postings. Customers reflect their engagement through likes, comments, tagging, sharing etc. Fortunately, facebook and other social media platforms provide analytical data. You can track down the impression, engagement rate of your postings. ●Increased positive reviews Fast r...

Each businesswoman constantly looks for ways to establish her business differently from others.  For this, you follow several strategies. What if we tell you a mantra to stand tall with a trusted tag in your industry? It is Business Credibility. No one can ignore the relevance of robust credibility . As it builds a customer base and fuels its existence also. However, Building business credibility is difficult, more than earning customers’ trust, maintaining it over a period of time is more complex.  In this blog, we will explore all those ways that help a business establish credibility in the market.   Ways to Establish Credibility of Your Business Our women entrepreneurs know how difficult it was for them to start their businesses. With their sheer dedication, they took a step ahead and started their business. However, to take it to new horizons with robust business credibility, they need to follow the below steps. Work on Consistency You need to add consistency in all...

Use these 5 proven customer engagement strategies that your customers will find difficult to ignore. Many women entrepreneurs whom I interact with during entrepreneurship webinars, have one common question to ask - How can I increase my customer base? To their surprise, I guide them to look for ways to generate higher customer engagement. As we talked in our previous blog, that customer engagement helps a business to develop customer loyalties. In today’s blog we will cover various strategies that can reward you with increased customer engagement. So without beating around the bush, let us directly jump to the strategies. Strategies to Enhance Customer Engagement Here are some proven strategies that you can easily implement in your business. 1. Create Great Customer Experiences Customer experiences create the base for customer engagement. Data suggests that brands that focus on improving their customer experiences 84% of them report increased revenue . For instance, you dispatched on...

This generation of customers expects brands to anticipate their interests and preferences to suggest products to them. Women entrepreneurs can even gain marketing knowledge by observing companies in their neighborhoods. For instance, OTT platform Netflix. Netflix uses viewer behaviour and preferences to tailor content to their interests. It prepares a recommended list and confirms the preference percentage match - all to set a standard for personalized customer engagement. Now, solopreneurs would be curious to understand - the link between Netflix’s recommended list and their business.   The answer lies with customer engagement . In an emotion economy, customers’ engagement is valued more than their purchases.  To understand the analogies between customer engagement and the success of a business, let us first understand the concept of customer engagement. What is Customer Engagement? Customer engagement is the process in which a business develops a relationship with their cus...