Branding For Solopreneurs - MERI PEHCHAN

 Content is the jewel stone of any ornament that attracts the attention of prospective customers. It keeps your business ahead and helps it to establish itself as a brand. So, women entrepreneurs should know that their content strategy relies on some pillars and these pillars lays the foundation of your brand. But what are these pillars? How do these pillars generate content experience?   1st Pillar is Personalization Data states that 72% of people like to purchase from a brand that consistently delivers a personalized experience. Despite this, a few businesses focus on personalization seriously.  For instance, Shikha Sharma from My Fashion Statement shares her handloom saree range with her selective customers. She doesn't forget to add personalized messages whenever she shares these selective updates with them. 2nd Pillars is Speed and Agility Reports state that customers want real-time tracking and fast delivery. There are many business women who manage small boutiqu...

 Women entrepreneurs, small business owners and solopreneurs - all need to learn business execution tips from experienced marketers. And what can be a better way other than a case study!!! Several times you face business challenges - A bad customer review, a need for innovation, financing problems or a lack of inner motivation. All these issues create mental blocks, and these blocks can cost heavily during the initial business phase. And this is the ideal time when you need inspiration. You can drive that inner zeal from case studies Numerous businesses use case studies as a marketing tactic to increase their sales. Quite possibly you have zero interest in their product, still, a good read on their case studies can help you in many ways. In today’s blog, our business bio platform will educate our socialpreneur on the secret to adopting insights from various famous case studies. How Case Studies’ Insights Help Women Entrepreneurs   All the below-mentioned reasons will highli...

A significant piece of knowledge that each small businesswoman should know. A sales funnel is defined as the journey of prospective customers that starts with awareness of their problem points and ends with a resolution in the form of a purchase.   Most businesses have three levels in each sales funnel - top, middle and bottom. These levels can vary from industry to industry. Large businesses have separate sets of teams to target each level of the sales funnel. However, in small businesses a team has to manage more than one level of a customer's sales journey.   Stages of Sales Funnel Marketers should have a good understanding of the different stages of the sales funnel. It is helpful in planning their marketing strategies. Let’s understand these sales funnel stages in detail. Awareness This is the first stage. At this stage, customers get awareness about your products through advertising, blogs, social influencers etc. Mere awareness can not generate sales. Therefore, marke...

 Understanding the product life cycle is necessary for big or small businesses. Managing international brands or own solopreneur created a personal brand, understanding of the relation between branding and product life cycle is significant. Several businesswomen create phenomenal products and invest in their branding. But somehow ignores the fact that each product has a specific life span.  Stages of Brand and Product Life Cycle Brands and products go through five life stages and like humans products get obsolete in the last and final stage. These stages are: >>> Introduction Stage >>> Growth Stage >>> Maturity stage >>> Decline Stage Branding and Product Life Cycle Marketers need to revise their branding strategies as per the stages of the product's life cycle. Let’s explore this in detail. Branding Strategy in Development Stage At this stage, product ideas are conceived, analyzed, nurtured, branded and even tested before market introdu...