Branding For Solopreneurs - MERI PEHCHAN

The marketing landscape keeps changing. New terminology and practices replace orthodox methods of business and marketing. One similar concept is Omnichannel Marketing . Our business bio platform always mentors women entrepreneurs and helps them in establishing their brands. So in this blog, we will brief our readers on the meaning and benefits of omnichannel marketing.   What is Omnichannel Marketing? Omnichannel marketing refers to a business’s online and offline presence which includes a website, social media platform, apps, brick-and-mortar store etc. With the easy availability of the internet and mobile networks, customers’ buying behaviour has changed. Customers want to browse products at their convenience. Therefore, organizations bridge this expectation through omnichannel marketing. In omnichannel marketing, all the marketing channels share the same information. Product availability status, deals, prices - all famous P’s of marketing remain the same across channels. Many...

Although women entrepreneurs are aware of the prevailing trends in markets. Still, a substantial share of businesses fails to modify their marketing strategies with time. One such requirement is web presence. Studies state that customers like to research online before making the final decision to purchase. Therefore, a business’s online presence matters when it comes to its growth. However, most business women understand this well, but to make the relevance clear, here is the list of reasons that bat in favour of web presence. Top Reasons that Explain the Significance of Web Presence in 2023 Here is a big list of reasons that will make the reasons clear for web presence. Web Presence Helps in Brand Awareness In today's global market, geographic boundaries put no barrier to overseas sales. Several artisans, boutique owners, and small and big businesses explore their markets beyond their demographic locations. But this is not possible till you establish your brand . No one can deny...

In today’s eCommerce world, the digital identity of your brand is your ultimate identity and power. Women entrepreneurs use websites or business bio platforms to connect with their online customers. This not only extends their customer reach but establishes the identity of their brand too. But keeping the benefits aside, did you ever think about why people visit your website? What makes users click on your web page? We are going to address these questions in this blog. 1. Users Want Information We know that whoever visits your website may not be our end client. Still, many users religiously visit your website. Why? The secret lies in value addition. Your website connects with visitors in many ways. The content we upload on your website may not be cultivating fast conversion, however many times it helps to generate a lead. There are several layers in sales funnels, the upper layer helps users to identify their needs.   2. They want to contact you Research states that prior to mak...

Selling is not easy, but still Amazon sells 1.6 million products per day. Many aspiring businesswomen get influenced by Amazon’s sales volumes, but they completely discount the level of marketing efforts Amazon put into achieving this status.   Several businesswomen think that a mere social media page will help them to build their businesses. However, social media presence will not help them to attain a brand’s status. They may not get the leverage of building a loyal customer base that Amazon or Jaypore enjoys. So where is the catch? How can small businesswomen too enjoy a loyal customer base? In a competitive market, what you can offer extra to make people buy only from you. Let us uncover this secret one by one. Invest in Pragmatic a Vision To build a steady customer base with recurrent customer orders, you need to invest in a realistic marketing strategy. Aspiring businesswomen should work on their product and their brand together. One report states that buying is linked to...

Customer choices and their experiences keep on changing with time. Similarly, the market is noticing a change from service economy to emotion economy . The recent change in social and lifestyle values forced marketers to look at the economy from a different perspective. Nowadays, marketers appeal to emotions and focus on creating valuable, satisfying, feel-good factor customer experiences.   Why are Customer Experiences Important? For small or big businesses you have, understanding your customer's expectations is important. Market leaders are focusing their efforts on improving their customer’s experiences. As a result, organizations have become agile and proactive in meeting customer expectations with their workings. Yes, customer expectations matter the most. To generate positive customer experiences your customers will likely to spend 140% more after a positive experience.   However, many of our small woman solopreneurs get confused with customer experiences and customer ...

You know the relevance of customer engagement to our business. We also covered various strategies to increase customer engagement in our previous blog. However, many times several readers post a common query on how they can track customer engagement of their posts. Although, it is quite tricky to find out the success rate of each strategy. As not all strategies yield results immediately. Still, here are some easy ways that you can try to reach at significant conclusion. Ways to Track Customer Engagement Our all women entrepreneur readers can use below methods to understand the impact of their strategies on customer engagement. ●Hike in social interactions On social media, you draw customer engagement through your postings. Customers reflect their engagement through likes, comments, tagging, sharing etc. Fortunately, facebook and other social media platforms provide analytical data. You can track down the impression, engagement rate of your postings. ●Increased positive reviews Fast r...

Each businesswoman constantly looks for ways to establish her business differently from others.  For this, you follow several strategies. What if we tell you a mantra to stand tall with a trusted tag in your industry? It is Business Credibility. No one can ignore the relevance of robust credibility . As it builds a customer base and fuels its existence also. However, Building business credibility is difficult, more than earning customers’ trust, maintaining it over a period of time is more complex.  In this blog, we will explore all those ways that help a business establish credibility in the market.   Ways to Establish Credibility of Your Business Our women entrepreneurs know how difficult it was for them to start their businesses. With their sheer dedication, they took a step ahead and started their business. However, to take it to new horizons with robust business credibility, they need to follow the below steps. Work on Consistency You need to add consistency in all...