Branding For Solopreneurs - MERI PEHCHAN

Indian digital revolution has achieved more than 622 million internet users in the last two decades. The success story doesn't stop here; these numbers are expected to grow by 45% by 2025. India's success in UPI, Aadhaar, and India Stack contributes to the growth of digital India. As a result, businesses are also going to digitalize. This transformation has helped India to earn a reputation as a Digital Innovator. The Effect of Digitalization on Businesses Two-thirds of Indian small businesses are on the verge of digitalization and will add up to USD 216 billion to India's GDP by 2024. But it will be wrong to assume that all business owners are keeping pace with this transition. Women entrepreneurs are one of the prominent participants who are facing hurdles in going digital.   The Hidden Potential of Women Entrepreneurs The small businesses owned and run by women entrepreneurs outperform their peers. Women-led start-ups have generated 10 per cent more revenue than their ma...

  Meripehchan.me is a business bio website that gives a platform for women solopreneurs to shine like never before.   Most women entrepreneurs are unaware of the need for stellar Business BIO websites. There is a dire need for a digital presence that these solopreneurs should utilize apart from Facebook and Instagram profiles. The website presence helps them to nurture their businesses ahead.   One of the generally overlooked and neglected powerful digital presence is Business BIO. A carefully crafted business bio website is a versatile and dynamic tool that solopreneurs should not discard from their marketing collaterals.     Here are a few reasons that vote in favor of Business Bio websites:   1. Your social media presence is not enough   These days anyone can have a social media profile. Every year Facebook and Instagram discard millions of fake profiles. In such a scenario, people do not take your profile seri...

 Women's role is transforming across the country. We can see Indian women managing responsibilities beyond managing their homes. Nowadays women are excelling on multiple fronts. Be it offices, or their businesses - you can see them excelling at every front.   Women entrepreneurs drive transformational gains for individuals, the economy, and society. Thus, their participation in business holds several - direct and indirect benefits for society as a whole. But as we are witnessing a change in business ecosystems, regarding change in market dynamics and consumer buying behaviours, the online presence of women entrepreneurs becomes essential. The role of women entrepreneurs - A Reality Check There are several factors creating challenges for women entrepreneurs. Some of the critical factors were covered in Bain report extensively. But apart from that few are like this: Studies suggest Women entrepreneurs represent 22% of enterprises in India. These women-owned businesses provide di...