Branding For Solopreneurs - MERI PEHCHAN

Several women solo entrepreneurs encounter this question at some stage of their Business. In this blog we will analyze both channels and help solopreneurs to reach out a constructive solution. As a businesswoman, you face more crucial questions like Which one of two can generate the most potential customers? Which channel can generate a bigger ROI? Or which platform can help businesses to establish themselves faster? You can not reach a conclusion till you understand the pros and cons of both channels. Let’s understand the website and Social media channels one by one.   How do Websites help in Business? The way shop is crucial for retail businesses, the same way a website gives you a similar upper edge over competitors. A website is a crucial extension of your Business that helps in generating sales. It creates brand awareness and generates customer loyalty. Moreover, you can showcase all your marketing campaigns on your website.   Advantages of the Website ● Your website is ...

  By end of this blog you will how brands help with business growth Anjali is a woman solopreneur and makes kids’ hair accessories. She has a close circle of customers and takes orders for customized hair accessories. On this Rakshabandhan, she prepared handmade rakhis and dispatched them in branded (with Logo) boxes. Although her business is small, Anjali has a strong vision. She understands that by establishing her brand, she will be able to grow her business to a higher level. You guessed it right, brands make a difference. Several reasons speak in favor of establishing a brand for a visibly better business. What Benefits a solopreneur can Avail from Branding to their Businesses ● Branding can increase Business Value Brands provide more leverage to businesses in the industry. It helps to create an appealing investment opportunity by creating a unique identity in the market. Strong brands are translated into value. This value can be anything like loyal customers, price premiums,...

 In 2021, when Nykaa IPO created hype with over subscriptions by 81 times, no one believed a women entrepreneur can make such a phenomenal share market debut. But women's participation in the Indian economy was not new. Last month I visited one coastal village in Goa. I was surprised that most of the Mapsa fish market was managed by women only. Ironically, several women have been working on various projects for ages, unaware of the fact that they own 20.37% of MSMEs in India.    Women-led Business Impact Women-owned businesses are providing direct employment to 22–27 million people. As per Boston Consulting Group, women-founded or co-founder startups generate 10% more cumulative revenue over five years. Moreover, these start-ups enjoy a more inclusive work culture and employ 3x more women than men. Not only this, McKinsey Global states that India can potentially add US$ 700 billion to global GDP by increasing women’s participation in the labor force.   Now, let’s fo...

 Tired of trying everything to boost your business and still not being able to figure out the issue? It’s time to introspect. Today we see many women entrepreneurs , solopreneurs and freelancers. From pickle making to dress designing to the bakery to beauty: the list is endless. You name a field and women have created a niche for them in it. According to Google- Brain report women entrepreneurs constitute 20% of the total business being run. But there is one section that gets stuck up in this journey. This write-up is a big shout-out to all such women entrepreneurs. No matter how hard you try, you cannot move, resulting in movement downhill.  The sooner we get unstuck better for our business because once we start losing our customers it becomes difficult to recover. Let’s first talk about what got us to that point which made us stuck. Although, there can be multiple reasons there: ●    Poor Product ●    Lack of Branding ●    Exorbit...

  Are you a woman entrepreneur trying to publicise your business. ? There is no such thing as an overnight success story in the industry.   If you want to break free from the confines of your office or home   and become an entrepreneur, there is no "magic pill." It can take a long time for some people to realize their dream of becoming their own boss.   Even the most significant corporate success can be traced to a single, insignificant seed. Because of this, a fearless entrepreneur has never been seen.   When starting in business, it's normal to feel a bit daunted by the various facets of the enterprise. The reason for this is that you face several difficulties and have just a limited amount of resources at your disposal.   Strategies for Women Entrepreneurs to Try   Solo womenpreneurs are prone to anxiety. In addition, big businesses have the fame and money to outshine smaller ones. While this competition is fierc...